ICYMI NIL - Nov 6 - 10
The Players NIL
Online and in-person coaching that helps student-athletes navigate NIL opportunities and prepare for life after sports.
Welcome to ICYMI NIL - our weekly curated newsletter that provides our take on interesting stories in the world of NIL.
Let's jump into it!
Opinion: When NCAA Loses House Case Title IX Will Save Women's Sports
The House vs NCAA case, which is set to begin a jury trial in January 2025, recently was granted class-action status.
What are the implications if the NCAA loses the case?
It could mean that former and current college athletes could receive in excess of $4.2 billion in damages.
The NCAA has argued that non-revenue generating sports, particularly women's sports, would suffer because they would lose funding.
Forbes SportsMoney contributor Leonardo Armato argues that any collective bargaining agreement (for revenue-generating sports) will need to stay compliant with Title IX and allocate resources to women's sports.
The new order will look probably something like this. Sports that make money for their schools will likely make employees of their athletes with their education an ancillary benefit of their employment agreement and a condition to their employment. In other words, if you fail your classes and get kicked out of school you get terminated. The athletes of those sports would have the right to collectively bargain for their wages and working conditions. Part of the negotiations would be to involve representatives from women’s sports at the those schools so money will be allocated to those women’s programs. Thanks to Title IX women’s sports will still have to have a seat at the table and women’s sports, even if non revenue generating will be no worse off than today.
?? Let us know what you think about the future of non-revenue generating sports.
NIL at the White House
President Joe Biden attended an NIL roundtable at the White House this past week.
The roundtable featured prominent former college athletes, most notably college football players, but did not include any female athletes.
And no current college athletes attended the discussion.
While no executive order or federal legislation on NIL is imminent, it's still interesting to note that the executive branch has an interest in college sports.
Transfer Portal Tales
Ron Stone Jr. is a redshirt senior on the Washington State football team who declined to enter the transfer portal and secure more lucrative NIL offers from other schools.
In an article in The Spokesman-Review, journalist Greg Woods shared the story of how schools, in this case Washington State, are recruiting athletes to come to campus as they entertain NIL offers from schools with more resources.
领英推荐
The unraveling of the Pac-12 has added to the uncertainty for college athletes at Washington State.
As has a Washington state law "that dictates public institutions cannot explicitly endorse private entities," which means that athletic administrators cannot reference by name a private collective in an official capacity.
So schools like WSU will need to adapt and count on its broad alumni base to raise funds to continue to attract and retain Power 5 college athletes.
Players like Stone only come around so often, and as college athletics enters this new era and the Cougars look for a new conference home, athletes of Stone’s ilk represent the best of what WSU has to offer.
Podcasts
The Players NIL Playbook: This week, we chatted with Nick Buonocore as he shared his story about growing up playing baseball and becoming a father of young athletes.
He also explained why he started The Reformed Sports Project.
In today’s competitive landscape, it often becomes second nature to focus on athletic performance first and foremost. Nick recognizes this is an issue and wants to change that for this generation of young athletes.
He aims to help athletes focus instead on the lifelong skills acquired by participating in sports.
Watch the full episode to hear his story and learn how The Reformed Sports Project is changing the future of youth sports.
Running Up the Score with Alex Kennedy: This week, TPNIL founder Mark R. Koesterer chatted with Alex Kennedy about the misconceptions around NIL, such as why NIL deals aren't just for the top 1% of athletes.
Listen to the full episode to hear Alex and Mark discuss NIL advice for student-athletes and their families.
?? Mark Koesterer on How NIL Has Changed College Sports, Future of NIL, Advice for Athletes and More
We Want to Hear From You!
Have a tip or want our take on a certain story, send an email to [email protected].
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Have a great weekend!