ICYMI: Newsletterception ??

We'll be back in October with?Season 6?of the?Marketing Happy Hour podcast! In the meantime, we think you'll like catching up on these episodes...

ICYMI...Marketing Happy Hour S4E4: Halie Soprano, Senior Professional Services Consultant at Traackr, brings a wealth of knowledge and years of experience working for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802! She offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including how to navigate career advances and shifts that align with your passions, what to do in order to understand your brand's persona and identity, the steps to take to cultivate a community that loves and trusts your brand, how to earn your consumer's loyalty, how to build a social media and influencer strategy from a blank canvas (and how to identify influencers that are a good fit for your brand), common mistakes to avoid when managing influencer partnerships, her take on the future of influencer marketing and the unique perspective around consumers as influencers, why it's important to set aside some of your influencer budget to "throw fuel on the fire," and how to set up effective and measurable paid ad campaigns. Listen in!

ICYMI...Marketing Happy Hour S2E1: Ally Golden, Brand Manager at Upwork, is passionate about empathy in the workplace and branding. In this episode, she shares how Upwork is working to create an empathetic workplace and how you can do the same. As a brand manager, she shares insights on how all brands can humanize their company and show empathy to their consumers through various marketing channels. This is a can't miss episode!?Listen in!

Amanda Nicholson, Email and Web Copywriter

Favorite MHH Episode: Content Marketing 101: Creating an Effective Social Media Presence with Elyse Estrella of Wine Enthusiast because I struggle promoting myself on social media and putting out consistent content.

Favorite drink to cheers with while listening: Wine or cold brew!

What is one thing you know now that you wish you knew when starting your career? I don't have to be so hard on myself. Everyone learns as they go, and people "at the top" probably don't know much more than I do.

What exciting thing are you currently working on that you’d love to share with the MHH community? I've recently launched my email newsletter, The Resolute Type, and am getting my website together!

Want to be featured in Marketing Happy Hour weekly??Fill out this form!

Sun Bum is looking for a Marketing Coordinator in Encinitas, CA

Sam's Club is looking for an Associate Director, Digital Media in Dallas, TX

Petco is looking for a Paid Social Media Manager in San Diego, CA

Church & Dwight Co. is looking for a Brand Manager, Ecommerce in Ewing, NJ (Remote)

Taco Bell is looking for a Sr. Associate Manager, Marketing (Social) in Irvine, CA (Hybrid)

Miami HEAT is looking for an Influencer Marketing Coordinator in Miami, FL

Small Girls PR is looking for an Account Coordinator, Tech & Innovation in NYC

Stanford University is looking for an Assistant Director, Marketing in Standford, CA

LEGO is looking for a Brand Marketing Intern in Enfield, CT

Visa is looking for a Global Brand and Marketing Intern in Foster City, CA

LVMH Fragrance is looking for a Marketing Intern in Miami, FL (Hybrid)

Monterey Bay Aquarium is looking for a Marketing Intern in Monterey, CA

Hey friends, it's Erica! I recently shared my Top 5 newsletters in a post on LinkedIn and thought I'd share them here, too - and a few that others recommended in the comments! (Hence the title "Newsletterception"...newsletters within a newsletter...get it!?) Without further ado, here are my current faves: Snaxshot, Link In Bio, All Things CX & Retention, Sophia's Diary, Marketing Brew/Morning Brew. And here are some of the recs from the comment section: DTC Newsletter, The Skimm, Diem, The Newsette, Girls' Night In, Nik Sharma's Sunday Branding Newsletter. Have any other favorites that we should check out? Let us know in the comments!

As we mentioned in?last week's newsletter, the other (MAJOR!) thing that's filling our glasses: the positive reviews coming in from our listeners. If you haven't done so already, please consider heading over to?MHH on Apple Podcasts, scrolling down to the "Ratings & Reviews" section, hitting "Write a Review" and sharing your thoughts! We love hearing from you, and reviews are a huge part of what helps us to be able to continue doing what we love to do!

-----

That's it from us this week! We'd love to hear your thoughts - if you're loving what you read/hear/see, please?share this newsletter?with your own community,?subscribe to the podcast, and?write a review. A few last housekeeping details we'll share at the bottom of each newsletter:

?? *NEW*?Join our Marketing Happy Hour Insiders?LinkedIn group to connect with marketing professionals around the world!

???Follow along with MHH on Instagram?and send us a DM sharing your favorite episode!

?? Join our?email list?for launches coming soon.

?? Interested in being a guest on an upcoming season? We'd love to get to know you. Please?fill out this form?and we'll be in touch!

? We?are?exploring sponsorships for upcoming seasons of the Marketing Happy Hour podcast. Please?send us a message?if you're interested in learning more!

?? Guess what! We're?Winc?affiliates! Order your favorite wines to sip while you listen to MHH:?https://glnk.io/zn1l/espitz