ICYMI*: Kamala Harris’ Yassified Marketing, champagne sales plummeting and Open-door HQs
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As Kamala Harris announced her bid for the US presidential elections we were met with an onslaught of pop culture-influenced, girl-coded marketing. From Beyoncé reportedly giving Harris permission to use her song Freedom to the presidential candidate rebranding as a fully certified Charlie XCX brat, there has been no shortage of memes.?
Take New York magazine’s themed cover , for example, a prime case of Yassified Marketing at play. ‘Now I know my ladies in the crowd love their bodies – and if you want to keep loving your body, you know who to vote for. Let’s get this done, hotties. Hotties for Harris,’ said Megan Thee Stallion speaking at the Kamala Harris rally in Atlanta. With none other than the rapper as her hype woman, the Kamalot era has well and truly begun.
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ICYMI* Curated
(By intern Seyi Oduwole )
#WeSawItComing: Open-door HQs
Swiss bathroom manufacturer Laufen has unveiled its redeveloped Forum, which offers an immersive, material-forward visitor experience at the heart of its headquarters.?
Patrick Lüth, managing director of Sn?hetta’s Innsbruck studio, told Frame his team turned the Laufen Forum into a cinematic journey to cultivate an emotional physical space and sustain brand engagement. ‘Most companies have brand identities and manuals, but they often relate to communication material, while physical space has different requirements for delivering on those values,’ he said.?
Back in August 2022, we forecast the rise of Open-door HQs by analysing how retailers were opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
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