ICYMI*: Blokettes, AI supporting kids’ mental health and Luxury Recrafted
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As Vogue Business notes , football might be over, but fashion’s obsession with football jerseys endures. Google searches for ‘England jerseys’ surged by 623% ahead of the Euro finals, while celebrities including Sabrina Carpenter and Dua Lipa have been spotted wearing jerseys, highlighting fashion’s ongoing embrace of sport. The Blokette trend, derived from #blokecore, remains robust. As highlighted in our Cannes Lions 2024 report , this truly is the year of sport.
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ICYMI* Curated
(By foresight analyst Simar Deol )
#WeSawItComing: Luxury Recrafted
Bottega Veneta has created a new role, director of Craft and Heritage, appointing Barbara Zanin to the position. Zanin, with the brand since 1998, will collaborate with the creative director and CEO to preserve and promote Bottega Veneta’s artisanal craft, manage artisans at the Montebello atelier and enhance the brand’s archives. She has significantly contributed to the company’s leather product development and the founding of Bottega Veneta’s artisanal training school.?
In September 2023, in our Luxury Recrafted macrotrend report and in February 2024, in our Luxury States: New Codes of Luxury 2024–2025 , we analysed how craftsmanship and know-how have replaced logomania and hype. Tomorrow’s luxury brands must signal status not through excess, but by acting as guardians of craftsmanship and provenance, being sustainability champions and cultural compasses.
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