iCrowdNewswire's Google Ad Driven and PRN's Nativo Sponsored Placement Press Release Distribution

Could it be that the 60-year-old press release newswire industry is finally ready for a re-invention

If your business is corporate communications, public relations, and investor relations, you are very familiar with companies such as Cision, PR Newswire, Business Wire, Globe Newswire, PR Web, and Accesswire, but can you remember the last innovation from the industry. If you can’t, I can help you, it was the internet and email. Some will tell you it was the multimedia release, but that is just an aggregation of various technologies into one product. But true innovation?

Press release distribution with the newswires is pretty much the same with all of them; some wires have more websites they post to, more news agencies, larger media databases, and more social media followers, but at the end of the day, this wheel has been around for decades, and no one has bothered to invest in true innovation. The core of distribution is paid posts on subdomains of websites like Yahoo Finance and MarketWatch that yield links and nothing else. And when I say nothing else, I mean it, no one using any of these sites will ever land on a release posted to a third-level sub-domain. The $750 million dollar a year industry has not bothered to mirror development and innovation trends such as social media, digital media, digital advertising, and more that can provide greater value and ROI for press release issuers and substantial cost benefits.

Welcome digital marketing and advertising to the industry. This is not just any run-of-the-mill solution but rather a Google technology-driven distribution. iCrowdNewswire’s Google Ad Targeting press release distribution is global-ready, very cost-effective, the first solution that comes with guaranteed views, and the first solution that includes Google Analytics reporting. Analytics in the industry today vary from elementary efforts to proprietary algorithm formulas no one can understand, and when compared to results achieved with the Google Ad Driven solution and analytics reports, it is not even close.

The fundamentals of the Google Ad Driven solution are enormous. First is targeting; issuers can choose from 11 million websites worldwide to reach audiences and then narrow geographic targeting down to a zip or postal code globally. Then add demographic targeting by gender, age, industry, and interests. Imagine a simple User Interface allowing you to choose an industry or other impossible-to-get websites and then choose the specific section in the website (Real Estate, Finance, Travel, etc.). ?It is an audience push system as opposed to the passive pull methods of today.

A half a dozen clicks and a $500-dollar flat fee all-inclusive, including 7 different ad creatives, guaranteed views from your chosen audience, and Google analytics reports. Releases are translated and posted to Google News websites in 9 languages and distributed on billions of voice devices worldwide. No membership fee, no charge for logos or images, and unlimited words and links. Too good to be true? At iCrowdNewswire, we innovated and began deployment three years ago, and at this point, we are growing 100% YOY. Nexis Newswire, Legal Newswire powered by Law.com, Wire.RealEstate and others have adopted our solution, and the first of the major newswires, PR Newswire, has launched their version of paid targeting with a sponsored content solution in partnership with Nativo.

The PRN initiative shares our concept of paid advertising to drive audiences to releases, but that is where the similarities stop; our Google Ad Targeting product is light years ahead of the Nativo solution. Our product shines for its simplicity; it is easy to buy, easy to sell, easy to integrate and go-to-market is quick and efficient. In addition, our product is global-ready, user-friendly, and includes ad-driven distribution to social media platforms such as Facebook and LinkedIn and our COGS cannot compare with content marketing-based solutions. The iCrowd product is ready to scale, and with our smart UI and user-generated distribution submission, our team can handle hundreds of releases daily. The fact is that the last three years in development have served as an extensive proof of concept that proved successful; we have distributed thousands of ad-driven releases and managed the inevitable challenges.

Does this all sound like typical newswire hype you have been reading for years? Email me at [email protected] , and I will personally do a demo for you meanwhile, here is a bit on how it works:

1.??????Press release issuer uploads release.

2.??????Customize your distribution: Use the slider to add more views (60,000 views are included). Add LinkedIn.

3.??????Choose your geographic region. Choose from curated industry lists or our database, and add sites in multiple global regions at no extra charge.

4.??????Choose your websites and special sections: scroll through our directory and choose from 11 million websites. ?

5.??????Choose demographic targeting

6.??????Receive a detailed master report with Google Analytics statistics in 7 days.

To get an idea of the power of our Google Ad Driven distribution, look at the number of sites per country:

Ad Driven Press Release Distribution

Sample of Web Sites Available

United States ?????????3,936,191

United Kingdom ???????707,452

Brazil ?????????????? 90,254

South Africa ??????????????41,186

Canada ????????????298,894

China ??????????????67,835

France ??????????????81,828

Germany ????????????708,285

India ????????????336,624

Australia ????????????149,943

?Japan ????????????107,976

Mexico ??????????????49,923

Russia ????????????310,260

United Arab Emirates????????2,929

Netherlands ????????????113,168

Luxembourg ????????????????1,531

Belgium ??????????????32,997

Greece ??????????????10,168

Italy ????????????191,686

Switzerland ??????????????31,676

Sweden ??????????????49,596

Spain ??????????????80,669

Norway ??????????????11,826

Portugal ????????????????7,706

The Czech Republic ??????27,400

The bottom line is that the innovation race is on. Whether Ad Driven or Sponsored Placement, Content Marketing driven is not the point; the fact is that the innovation race is on, and the winners will be the corporate communications, public relations, and investor relations professionals that will now have highly efficient and cost-effective tools at their disposal. At iCrowdNewswire, we consider ourselves the industry “Skunkworks” where new ideas, tools, and methods are developed and brought to market in fact, the current Ad Driven distribution product is our V.1 and our road map is even more exciting.

The best testament to our distribution system may be the adoption by other wires; in August and September, we will launch three partnerships licensing our technology, one in Canada, one in Asia-Pacific, and one in the United Kingdom.

Let’s grow this industry!