Icons of the industry: Bell Helmets & Pete Fox

I'm sure your LinkedIn feed is overflowing with people like me sharing new products or campaigns that they have just launched, but this one is special.

Today we launch the Moto-10 Spherical Crux 2, the second collaboration between Bell helmets and Pete's performance apparel brand RENEN. Seeing projects like this come to life is truly unique. The word "icon" is often over used, but in this case it can't be over stated.?

Bell Helmets?and Pete Fox need no introduction. Both icons of Motocross in their own right, Bell and Pete have had an influence on the industry that will stand the test of time. From Bell pioneering the category of rider protection, developing the first motocross specific helmet back in 1975, and continuing that legacy today with its industry leading Moto-10 Spherical. Pete, with 30-years of experience as an industry leading creative, across sportswear and fashion, there are few that have influenced motocross design quite like Pete Fox.

I am really proud of what the team at Bell Helmets have achieved with this project. In an industry that drives so much of its mindshare on "hype", the authenticity that comes with a collaboration like this is a breath of fresh air. No noise or embellishment required, just two undisputed icons of motocross, collaborating in a way that continues to build a lasting legacy.

This kind of credibility can't be bought. It has to be earned through years of passion, commitment, and ultimately performance that validates what you represent. While so many in our industry focus on getting as many eyeballs on themselves as they can, Bell Helmets has spent the last 70 years focussed on building the best products for the riders and racers all over the world. Putting the rider first. It's this legacy, authenticity, and credibility that makes Bell helmets what it is, and collaborations like this one are possible because of it.

Congrats to my colleagues at Bell Helmets and our friends at RENEN for adding another chapter in their storied histories of building iconic brands. The Moto-10 Spherical Crux 2 is a limited release, and is part of the Bell Helmets 2023 Summer line.?Available from all leading Bell Helmets stockists.