?? Icks-ploring the world
Hi folks,
Anyone receiving chocolate this Valentine’s Day, whether it’s from a partner, suitor, or themselves, really ought to be grateful – the price of cocoa has literally never been higher.?
Read more to find our global guide to avoiding the ick.
Stats to power your week
?? Weight-loss injections like Wegovy and Ozempic are hot topics in the US. Only 11% of diabetics (who they’re designed for) have tried them, compared to Red Bull drinkers (18%), meditation tool users (15%), and even second home owners (12%). GWI Zeitgeist
?? 1 in 5 consumers played chess online or in–person in the last month. Chess overlaps much more with traditional sports than you might think, with 40% of FC Barcelona fans and 39% of Arsenal fans worldwide plotting gambits and checkmates. GWI Zeitgeist
?? As our 2024 consumer trends highlighted, the US is in the middle of a trust crisis across media and politics. But even during these historic lows, there are some startling insights. The FBI is trusted “completely” by 12% of people in the US – low, but still higher than the 7% who say the same for the Democrat and Republican parties. GWI Zeitgeist
?? The number of full-time workers who receive unlimited paid time off has gone up 15% since 2019. Many large tech companies are driving this, hoping to use the perk to signal steps to achieving a better work-life balance. As Gen Z enters the workforce, companies may want to consider benefits that speak to them, like student loan repayment matching and mental health support. GWI Work
?? Short-form videos are the most popular way to consume political information on social media around the world (29%). Brands, politicians, and news organizations may look at cutting up speeches and debates into digestible soundbites, but they shouldn’t count out long-form. 22% of consumers still interact with longer videos, and that number could go up as people look to watch full interviews and segments. GWI Zeitgeist
领英推荐
Valentine’s Day isn’t the best day for a first date, but if you’re looking for tips on how to keep your potential other half interested, we have you covered with our global dating guide.?
In most markets, you’re best avoiding getting takeout. Drinks, coffee, and dinner are safer bets, though you should avoid suggesting outdoor activities in India if you can.?
The biggest outright turnoffs in each country are largely the same – poor manners and talking about yourself. But cultural differences really shine when we look at each country’s most distinctive “ick.” So you’d best dress smart in Japan and Germany, reply on the double in China, and nail the banter in the UK.
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