?? Iceberg Selling | Track Proposals, ARA Show, & Jumpstart ??

Sneak peek of what’s below ?? ?

? Navigating Sales & Proposals: Iceberg Selling

? How to Not Get Ghosted by Your Proposals

? Headed to the ARA Show? Come see us at booth #662

? Save the Date: Tom Stimson’s Jumpstart April 3-4

?Estimated reading time: ~4 minutes

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[?? Podcast]

Navigating Sales & Proposals: Iceberg Selling with Karl Becker

In this episode of Corralling the Chaos, Angela is joined by Karl Becker for a deep dive into "Iceberg Selling," a sales approach and its application in the events industry. They discuss understanding client needs and the essential components of a memorable proposal.

Key takeaways:?

Deeper customer understanding for sales success

Implementing the iceberg selling approach, understanding customer needs before proposing solutions, is pivotal for sales success.

Long-term relationship building

Prioritize building long-term relationships with customers by focusing on understanding their needs and creating memorable experiences.

Authenticity & reliability?

Establish trust with customers through authenticity, reliability, and responsiveness, ensuring credibility in every interaction.

?? Listen to episode.

Are your proposals standing out in the crowd?

Quoting events based solely on gear and labor isn’t doing you any favors in today’s event landscape. To truly compete — and charge what you are worth — you need to sell the value of the events you produce.

Introducing the new way of selling events:

? Build a value-based proposal.

? Focus on the value your team brings to the table, not just gear and labor.

? Show the client how your event experience aligns with their business goals.

? Invest in a tool that tracks when and how the client engages with your proposal.

? Close deals faster.?

Join us live webinar February 22nd and discover how LASSO Proposals can transform your proposal process and increase your win rate by 20%.

? Register for webinar.

Going to New Orleans for the ARA Show?

Join us in person at The ARA Show 2024 in New Orleans from Feb. 19- 21 to connect with our team and see the operating system for live event companies. Finally, you can manage your events, crew, and gear all in the same place.

Get a sneak peek at upcoming releases, including:

• Inventory and asset management
• Quoting, proposals, and invoices
• Data insights and reporting

?? Meet with us at booth #662.

Get a jumpstart on scalability principles and strategies

Mark your calendars on April 3-4 for Tom Stimson's first Jumpstart of 2024 that will be held in Atlanta, Georgia. Jumpstart events bring forward-thinking Live Event owners and managers together in an educational, collaborative, and fun workshop environment.

If you were at Jumpstart in November 2023, you would know that...

• Most of your peers raised their labor fees at least twice in the previous two years.
• Scope of work proposals are widely accepted by end customers.
• 20% net profit isn’t that hard to achieve if you adopt scalable processes.

Come connect with your fellow industry experts and get early bird pricing.

?? Register for Jumpstart.