ICE Barcelona - The 3 most FAQs

The ICE Expo in Barcelona and of course our CNQR Come Together Monday Night was a thrilling experience for us this year!?? For three days, we had the opportunity to engage in countless insightful conversations with industry experts, innovators, and thought leaders. It was equally exciting to connect with our clients and potential clients, exploring tailored solutions to address their unique needs in the iGaming space. ??

The 3 most FAQs asked at ICE and our answers:?

1. The market is under pressure; which channel should we allocate our advertising budget to for a better ROI?

? In principle, we've found that it's not optimal to focus on just one channel but rather to use a broad mix of channels. We use our historical data pool to target segments with high conversion rates from the start, and then we optimize both the creatives against each other as well as the publishers and also the channels. Through continuous refinement of campaigns based on incoming performance data, the ROI will reach its best possible value as quickly as possible.

2. Can TV advertising campaigns deliver cost-effective results?

? YES. By choosing small niche channels and combining them with the right channels for increasing awareness, we've been able to tailor TV campaigns so that they often even outperform digital performance campaigns in terms of ROI for both acquisition and retention.

3. What emerging trends in iGaming advertising for 2025 should we be aware of?

? We are focusing on AI for personalized ads and CRM and collaborate with our partner chickpea.la. Another trend is the emergence of affiliates advertised on TV, like our partner SlotExperte.de, that launched in January 2025 for the German market.

We’d love to hear your thoughts! What do you think about these trends and strategies in the iGaming space? Are there any challenges or insights you’d like to share from your perspective?

Let’s keep the conversation going ??—your input can help shape the future of this ever-evolving industry!?

#CNQR #ICE2025 #iGamingInnovation #MarketingTrends #ROIOptimization #FutureOfAdvertising