IBM Partner Marketing

Recently I've been digging into Partner Marketing programmes broadly - and specifically in this blog - IBM's

You may well have seen the treasure trove of support that IBM is currently offering with Software Marketing initiatives to Distributors. These resources and assets, IBM/seismic.com, mydmportal.com and not least, IBM.com/partnerworld, are a significant array of support and materials, and look tremendously useful.

I’ve been having a good look at the assets, this is certainly a rich source of tools and templates for use in marketing initiatives with the channel at large. And there’s also an IBM financial contribution in the package.

So, I was thinking about whether and how these assets are being used, and what results can be seen. What aspects are striking the right notes? Are distributors and their channel partners able to make good use of IBM’s business continuity & resiliency support? Are these productive topics in these unusual times?

In case you’ve missed the significance of this, let me recap: IBM is using the “My Digital Marketing” portal for authorised partners. This is a marketing automation platform to run end-to-end campaigns, launch web syndication or simply find assets to amplify your own marketing.

It gives you a significant ability to plan, personalize, execute and measure digital marketing campaigns quickly and easily. These tools and assets are offered at no-cost for registered IBM Business Partners. That opens up hundreds of ready-to-use campaigns and tactics, which have been designed by IBM Subject Matter Experts, all made available to IBM Business Partners.

Marketing practitioners within IBM Partners can make each campaign their own, using editable text and graphics, so the appeal is direct and personal to prospects and customers. There are over 30 campaign templates, covering business resiliency & business continuity including Cloud, AI, Security & Cognitive technology.

You’ll find a huge range of assets, including Brochures, Client Presentation, Solution Brief White Paper and Social Media Infographics. There’s also material for content syndication, social posting, targeted e-mailers and materials for creating your own micro-sites. Online training resources complete the package.

As for the financial support, I see that investment in eligible digital marketing initiatives will be refunded at 100%. (The 50% co-funded co-marketing for non-digital campaigns continues unchanged.) Eligible expenses include digital marketing consultation, web site design, landing page development etc., providing they’re part of a marketing campaign.

As an example, look further into the Plug&Play campaign that has been recently developed to promote the IBM business resiliency portfolio: a set of tried, tested and flexible solutions empowering swift, effective responses and ensuring businesses evolution into an agile enterprise.

It is a ready-to-use digital campaign that you can rapidly launch, with a range of invaluable assets, such as an ePaper, Infographic, Emails and Social Media Tiles.

You can discover more by clicking this link: https://ter.li/b26evj