IBM at Dreamforce 2024
"Dreamforce 2024," by Karinne Smith, an IBM Designer

IBM at Dreamforce 2024

As a sponsor of Dreamforce , IBM is happy to once again host and participate in a wide variety of sessions, discussions and showcases that help our businesses adopt trustworthy AI at the annual event, happening now, in San Francisco.

Those that rely on Salesforce as a trusted partner suddenly find themselves in a whole new world: generative AI has ignited a revolution. The focus has shifted from the ROI of an individual technology to how technology comes together to reinvent the business in the age of AI.

?? Salesforce’s biggest annual event

?? Transform your business and unlock innovation with IBM and Salesforce

The State of Salesforce 2024-2025

Organizations looking to gain the most value from Salesforce must consider whether they are ready for what lies ahead, can they take advantage of enterprise-wide AI and improve their technology ROI?

This year, the IBM Institute for Business Value surveyed more than 1,100 Salesforce customers to identify which practices and perspectives are driving business value with data and AI in 2024–and the results are compelling and actionable. The research reveals three key priorities that differentiate leading companies around data, AI, and partnerships. ?

  1. Data dominance
  2. AI-driven differentiation
  3. Ecosystem orchestration

?? Reinvent the future of your business & download the State of Salesforce report

Salesforce and IBM: Revolutionizing Experiences with Generative AI

In this episode of Smart Talks, Susan Emerson , Senior Vice President of Product: AI, Analytics & Data at Salesforce, and Matthew Candy , Global Managing Partner of Generative AI at IBM Consulting chat about how companies must leverage generative AI to transform everyday customer and employee experiences. ?

Remaking the Service Station Experience with Data-Driven Customer Engagement

For big oil and gas companies, gas stations have always played a very specific role in their complex, vertically integrated operations. As the tail end of their downstream businesses, a company’s retail stations are not just the outlet for sales, but also the primary point of interaction with the customer. That’s why the quality of experience is so important, and increasingly so.

The crux of MOL Group 's retail vision was about expanding digital offerings from the core—gas, food and conveniences—out into entirely new turf, such as car sharing, fleet management, parcel services and more.

?? Discover how Salesforce helped bring their vision to life


Follow along for more from Dreamforce 2024!


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Let us help you keep up with the speed of AI. Tune into our AI in Action Podcast to learn how to put AI into practice: ibm.biz/BdKFgN

Mustaq Ahmed Shaik

Architect Designer & Coordinator

3 周

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Qi Sun, Ph.D.

I want to build Tao following Nature society. Please hire me.

1 个月

We can reach Real Zero right now. No need solar panel farm, wind farm, battery car, nuclear, desalination etc. These are not clean energy technologies. We need to fucus on building community-driven solutions for future generations. We don't need innovations/wars which make human's consciousness goes to heaven/hell. Clean energy production service community and circular agriculture operation building are the foundation of community-driven solutions.? Wired internet, wired water, wired electricity are the key for human mental and body health.

Misheck Mufalali Mutemwa

Director Mutemwa Transport Limited

1 个月

Interesting event

Mauricio Mora Caballero

AI Product Manager | Especialista en IA, Big Data y Data Science | Mejorando Experiencias del Cliente y Estrategias de Productos | Facilitador de Decisiones Basadas en Datos | Editor del Newsletter Analítica

1 个月

Desde mi experiencia, aunque la IA generativa y Salesforce ofrecen un enorme potencial, no todas las empresas están preparadas para integrar estas tecnologías tan rápidamente. La adopción de IA a menudo requiere una infraestructura tecnológica avanzada y una comprensión profunda de los datos, lo que puede ser una barrera para muchas organizaciones, especialmente las más peque?as. En lugar de centrarse tanto en la tecnología, creo que las empresas deberían priorizar primero la optimización de sus procesos internos antes de embarcarse en la adopción de soluciones avanzadas como la IA generativa.

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