Will IBC’ing you? No. Not in person you won’t.
Nicholas Pearce
Strategic Sales & Marketing Leader | Perception Hacker | Podcaster | GTM and Growth Focused NED & Board Advisor | Co-Founder Object Matrix, GlobalWelsh, WIG & Chepstow Gold
Given that the city of Amsterdam will only open up the city on September 1st and many many global broadcasters will not be allowing their staff to travel at all this year we made the decision to cancel our physical presence at the IBC Show this year.
Inevitable really.
However, 2020 will be the year trade shows get the golden opportunity to reset the clock, to re-evaluate what is important to their customers and to ensure the safety and wellbeing of their customers and visitors at future shows.
As I wrote back in 2017 many of our staff return from IBC ill. The “IBC lurgy” as it is known, gets everyone. Why? The show is too long. Bet you were not expecting that. Check out the post here:
https://www.dhirubhai.net/pulse/too-long-trade-shows-facetime-dad-nicholas-pearce/
Will our own corporate responsibility allow our staff to attend a venue for 7/10 days (set up, 5 day show, teardown) in the future? No way. There can be no more excuses from both IBC and NAB. To start they should make the shows 3 days.
Object Matrix will be open for meetings, calls, Chimes and Zooms etc that IBC week as we are every week. And, as is our way, will be planning many more events, like W.I.G (Virtual W.I.G) and BEERROUNDtables to engage with partners, customers and prospects.
On the upside .. organisations like the Sports Video Group, the DPP, HPA and Devoncroft etc are all likely to benefit more from our small marketing budget from here on in. Our focus as a company the last two years has shifted. We need to ensure every ￡ spent brings a return and that we spend money on events that bring the right people together for the right amount of time. I know other organisations are looking to do the same.
I for one believe that trade shows like IBC and NAB play a very important role in bringing people in our community together. It's just that they need to change.
Adapt or die. It's something us vendors have to do all the time.
Thoughts welcome.
Nick
#IBC #IBCSHOW #NABSHOW #TRADESHOW #TRADESHOWS #EXHIBITIONS
Publisher PRODUCTION 360° & MD Just Media Solutions Ltd
4 年Like any huge corporate machine all the exhibitors start as valued customers and end up as percentages and part of an algorithm. Whilst the big shows provided an amazing experience that business model has now ended for a very long time. It will be time now to support different platforms with lower costs, more targeted audiences and less resources.
Passionate Learner | Popular Instructor | Your Growth=My Mission | 7x Author | Toastmasters Award Winner | Technology Enthusiast | ChatGPT Pioneer | Military Veteran | Fun Guy
4 年A wise decision... https://www.dhirubhai.net/pulse/optimism-one-thing-i-get-richard-erschik/
Founder and CCO at the DPP
4 年What you say about having a responsibility not to send your employees away for week of high intensity is interesting Nick. I think it reflects how smart businesses will think hard about values as well as value. Of course you are also saying we actually want more intimacy when we do come together - not less - but in small and effective doses. That’s the industry event challenge - easy to do locally, harder when seeking to bring together international groups. Hard - but not impossible.
Western Regional Sales Manager at Matrox
4 年