IBC 2022: Channel your Future

We’re just a week away from IBC2022 and after a three-year hiatus, IBC in Amsterdam promises a packed four days with thousands of media and entertainment industry executives, expert speakers, ecosystem platform partners, new start-ups, showcased technologies and attendees from across the world.

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After a successful NAB, we have high expectations going into Amsterdam. One thing’s for sure, media providers who have outsmarted the competition over the last decade understand the value of the financial, operational, and technology trifecta.?The innovations we’ll showcase this September will explore how content-rich businesses are reducing cost, increasing efficiency and finding new paths to revenue across the content lifecycle.

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Our IBC agenda

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Accenture has an exciting program planned to include speaking sessions at IBC’s Showcase Theatre on Friday, 9 September.

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Accenture’s thought leaders and clients will explore technologies shaping the future of media and digital video, cloud- and AI-powered business models and creative collaboration:

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Session 1. TELUS: Content-everywhere & digital life platform

Session 2. KPN: Taking bold action to power innovation

Session 3. MediaTech leaders panel: Bold transformation moves

Session 4. Creating Visual Effects for Netflix’s Stranger Things

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Find out everything you need to know here.

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With just four days to meet, mix, and make things happen with the best in the business, here are the conversations I’ll be following closely and why:

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1.??????Platform power: Getting digital video right

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Video is now an experience that most consumers can’t live without. Media companies will be using IBC to find out more about cloud-powered video platform models and how they can help achieve the continued growth they need by extending customer lifetime value, reducing operating costs, and fostering innovation.?

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Operating a digital video platform is a big shift for most because it usually requires a new set of skills and capabilities, with strategic direction, outsourcing, partnerships, and investment all up for discussion as the business sets new priorities around control of content delivery and market leadership.?

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Formula 1? offers an excellent example of how to make the transition well, using a video platform to revolutionize the fan experience while gaining invaluable consumer insight and generating new revenue streams.?

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The economics of attention suggest that video can be the starting point for a unified experience across the home of the future, ecommerce, health, and others. I look forward to hearing about the work TELUS has done to become the digital heartbeat of the home when they join us on stage next Friday.

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2.????Advertising: Time for digital transformation?

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Advertising is no longer an interruption. Used well, it’s a golden opportunity that can pave the way for contextual and interactive engagement – taking products and services directly to customers and bringing back insight that can improve a media company’s ability to plan, price, manage inventory, and target customers more successfully.?

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What’s more, it’s already proving a success taking customers on virtual journeys, providing demos, and allowing customers to try and buy without ever having to leave home. And because all of that can be achieved virtually, advertising budgets can be spent smarter in more results-orientated and data-driven ways.?

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Understanding the advertising evolution is a must for any media companies at IBC who want to learn new ways to achieve resilience, stay relevant, and control costs.??

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3.????Metaverse: Preparing for a direct relationship with consumers?

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The race is on for the industry to stake a claim on the metaverse, and this year’s event offers an ideal opportunity for any company still feeling their way and learning what it means for them.?There’s no doubt the gaming industry has had a head start on all of this. For anyone playing catch up, gaming is the industry to learn from.?

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Media & Entertainment and virtual reality are made for each other, and the biggest players have moved fast to gamify the experience and turn static environments into immersive worlds where a multibillion-dollar community can play, build, share, buy, sell and interact 24/7.

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Companies in our industry must consider the strategic implications on content, distribution, advertising, and ancillary businesses.

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4.?????????Future of streaming: Integrated versus Integrator?

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The need for content aggregators and greater consumer control is a given, the big question for providers now is where they land on the subscription video-on-demand (SVOD) versus ad-based video-on-demand (AVOD) debate.?

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It’s a money matter no matter how providers look at it with the cost of living rising and consumers trying to control spending. This is creating the perfect storm and the perfect platform to talk about ad-funded services, its billion-dollar income potential, and the technology that will take providers there.?

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Let’s connect in Amsterdam!

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Together with our incredible session line-up and many planned conversations, we have a great networking reception scheduled for the evening of Sunday, 11th. Reach out if you’re attending and would like to connect there. I look forward to channelling the future together.