iAPPSds Named a Strong Performer in Forrester Wave

The iAPPSds software recognized for its ability to support Multi-Unit & Distributed Organizations with marketing automation

The Forrester Wave is widely regarded as one of the highest benchmarks for determining market leaders. As a detailed, comparative analysis, the criteria for the Forrester Wave is rigorous and the results are definitive.
Which is why Bridgeline is so honored to be recognized as a ‘Strong Performer’ in the Forrester Wave on Through Channel Marketing Automation (TCMA).

What is TCMA and why is this significant to iAPPSds?

According to Forrester TCMA is: A distributed marketing system used by enterprise marketers to enable and scale local marketing program execution through channel partners (stores, agents, dealers, franchisees, distributors, and resellers) with governance to protect brand integrity.

iAPPSds is Bridgeline’s flagship product for multi-unit, distributed, companies with franchisees, agents, brokers, distributors, manufacturing reps or resellers. iAPPds gives corporate control of overall web presence and centralizes a large organization’s virtual world. Through features like work flow and targeted distribution, our cloud-based platform allows multi-unit organizations to control, centralize and target digital marketing in every location. And in many ways, iAPPSds is more than an integrated digital marketing platform. iAPPds is a marketing automation tool that allows a brand to amplify it’s online presence and messaging across all of its locations.

Why a distributed company should care about TCMA?

TCMA looks at each location (whether franchisees, agents or other) as an opportunity to extend and amplify its brand messaging and attract and engage with more customers.

Using TCMA technology effectively means a multi-unit organization can market through its locations, including websites and web content, email marketing, social media and online advertising to create more ROI from marketing. Moreover, done correctly, TCMA can strike a balance between local marketers who want DIY tools versus those who want do-it-for-me capabilities.
What are the benefits of TCMA for a multi-unit company?

Forrester’s report articulates many insights into TCMA and highlights the following three benefits to companies:

• Amplify their marketing voice to customers.
  B2B companies typically have hundreds or thousands of channel partners engaging with customers in the sales process. Leveraging those voices in a broader marketing scope to reach and be heard by more customers is a no-brainer.

• Deliver a more consistent brand experience to customers.
  Those channel voices may be singing a different tune than the B2B firm’s marketing message orchestra. Left unmarshaled, they can confuse customers, slow deals, or even damage the firm’s brand.

• Drive new partners to profitable revenue faster.
  Partner enablement may not be the primary objective of a through-channel marketing program, but it sure is a welcome consequence. With proactive marketing support, you can onboard new partners, scale partner revenue generation efforts, and build partner loyalty more quickly.

“We are honored iAPPSds has been recognized as a Strong Contender by Forrester,” said Thomas Massie, Bridgeline Digital’s President & CEO.  ”It exciting to see the Forrester identify this space and distinguish it’s leaders.”  

According to Forrester, “Bridgeline has demonstrated success in franchise systems, dealer and distributor networks, and original equipment manufacturer (OEM) and private-label companies. Not surprisingly, given its roots, Bridgeline has strong content syndication capabilities that B2B marketers can use to manage content on partners’ sites, create microsites, or stand up new sites altogether. Digital campaigns are email-based and simple, but more sophisticated campaign construction is on the road map. Bridgeline has flexible social syndication and is one of the few TCMA vendors with a social listening capability. The product is very strong for the DIFM partner landscape.”