IAB Standard Ads & Concept Of Ad Mediation
Dear Subscriber,
We hope you're having a great week! As part of our commitment to helping you drive healthy revenue growth, we have two valuable resources to share with you in this week's digest.
IAB standard ads play a crucial role in driving effective and efficient advertising campaigns in the digital landscape. The blog discusses the importance of IAB standard ads in digital advertising and how to provide consistency and compatibility across different platforms and devices.
E-book: ‘Guide to Ad Mediation’
Get a concise guide to ad mediation, a process that allows publishers to maximize their ad revenue by leveraging multiple ad networks. It explains the concept of ad mediation and its benefits, such as increased fill rates and competition among ad networks.
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