IAA Transportation 2024 Recap

The 2024 International Automobil-Ausstellung (IAA) in Hanover proved to be a pivotal moment in the ongoing electrification of commercial and industrial vehicles. For Proterra, this year's show reaffirmed the rapid pace of the shift to electric vehicles showcasing not only innovative technology but also how electrification is shaping the future of transportation.?

A few key themes that we saw at the show:?

Shifting Focus Toward Electrification?

One of the major trends evident at IAA 2025 was the undeniable shift toward electrification in the commercial and industrial space. OEMs from across the world showcased their newest advancements in electric drivetrains, battery technology, and smart charging infrastructure, all of which are aimed at creating a more sustainable future for transport.?

Integration of Charging Solutions?

Another key trend at IAA 2025 was the increased focus on charging infrastructure and solutions designed specifically for commercial vehicles. Charging stations, once seen as a limiting factor, are now becoming more adaptive, with faster, high-output systems that can serve entire fleets of heavy-duty vehicles. Many OEMs are increasingly partnering with energy providers to offer comprehensive solutions for commercial EVs.?

Sustainable Supply Chain?

Sustainability isn’t just about the vehicles themselves, but the entire supply chain behind them. IAA 2025 reflected a growing emphasis on ensuring that the shift toward EVs is supported by ethical sourcing of materials and sustainable production processes. Many exhibitors discussed innovations in battery recycling and using sustainably sourced materials.?

Autonomous Electric Fleets?

While electrification took center stage at IAA, another closely related trend was the rise of autonomous electric fleets. As companies look to optimize fleet management and reduce costs, autonomous technology combined with electrification is becoming a natural next step. IAA featured several autonomous electric vehicles designed for industrial and commercial use, highlighting how automation can unlock new efficiencies for logistics and urban mobility.?

Powering the Shift?

As a U.S.-based leader in battery technology, Proterra continues to power the shift in electrification across commercial and industrial applications. Our durable, high-performing battery solutions continue to transform commercial vehicles, helping companies meet their environmental goals. IAA 2025 reaffirmed the future of electrification, and Proterra remains committed to driving this transition with premium battery technology that is safe, efficient and durable.?