AI for Seller & Ecommerce
Today, we want to talk about something that's revolutionizing digital marketing and how it can impact us as Amazon sellers: TikTok's new AI tools. TikTok has launched a series of generative AI tools that are changing the way creators and brands connect with global audiences.
These tools include "Custom Avatars," which allow creators to create multilingual representations of themselves, and "Stock Avatars," which offer pre-built avatars of paid actors from various backgrounds. For us, this means the possibility of creating more personalized and localized advertising campaigns without the need for live actors. They have also launched the "AI Dubbing" tool, which translates content into up to 10 languages, greatly expanding the reach of our sponsored content.
It's impressive to see how these innovations can increase the effectiveness of our campaigns and facilitate connection with international audiences. However, we must also be aware of ethical debates, such as the recent conflict of Hollywood actors over the use of their likenesses by AI. TikTok is addressing these issues by allowing creators to control the use and licensing of their avatars, which is a positive step.
For us as Amazon sellers, these tools represent an incredible opportunity to improve our visibility and engagement in an increasingly competitive market. Let's not underestimate the power of AI in our marketing strategies and take advantage of these innovations to stand out.
Our hypothesis is that these AI tools will not only change the way we do marketing but also redefine how we interact with our customers and create content. What do you think about this change and its impact on our future as Amazon sellers?
Are you ready to discover the latest news of the week?
Amazon has announced that its 10th Prime Day will be held on July 16 and 17, offering significant discounts across more than 35 categories, including electronics, home goods, and beauty products. Prime members can access early deals on popular products and gain additional perks, such as gift cards and cashback with Prime Visa and Prime Store Card. Moreover, users can enjoy five free months of Amazon Music Unlimited and discounts on Amazon devices. This event promises substantial savings and exclusive benefits for Prime subscribers.
Amazon is working on its own chatbot, called Metis, to compete with OpenAI's ChatGPT and Google's Gemini. According to Business Insider, Metis will use an AI technique called "retrieval-augmented generation" (RAG), which will enable it to provide updated information and perform complex tasks, such as showing real-time stock prices and automating household tasks. CEO Andy Jassy is personally involved in the development, with plans to launch in September. Additionally, Amazon is enhancing Alexa with a project known as 'Banyan', which will include generative AI and may have a premium version for $5 per month.
Designing small products for Amazon is highly challenging. Sellers must create cohesive infographics to effectively educate customers. From tiny products like shower glass clamps to large portable saunas, the key is to guide the customer's gaze to where it needs to be. Through well-designed infographics, sellers can ensure that customers understand the features and benefits of the product, regardless of its size.
Meta Platforms Inc. has announced an update to WhatsApp with an AI assistant for businesses, enabling the handling of inquiries, providing support, and facilitating commerce through chat. It will first launch in India and Singapore, followed by Brazil. This solution will enhance customer service for small and medium-sized enterprises, especially in Brazil, where 120 million people use WhatsApp monthly. Additionally, Meta will launch Meta AI in Portuguese to respond to inquiries on Facebook, Instagram, and WhatsApp, highlighting the importance of AI in creating personalized experiences in e-commerce.
To meet growing energy demands, Amazon is committed to its Climate Pledge to be net-zero carbon by 2040. The company is innovating in five key areas to ensure sustainability and energy efficiency:
New Features in the Product Sheet
We have enhanced the product sheet with new key functionalities to evaluate the performance of your catalog more quickly and efficiently:
New Organization by Sections
To facilitate navigation, we have organized the product sheet into three sections:
Performance:
Campaigns:
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SEO Change History:
Take advantage of these new tools and streamline your tasks! Request the analysis of your account data and get 7 days of free AI.
Epinium is now available in Italian, French, and German. This update makes our features more accessible and reinforces our commitment to supporting sellers in various markets, enhancing their user experience.
Discover the latest AI tools that will help you optimize your work and improve your efficiency. From no-code chatbots to intelligent email summaries, these solutions are designed to streamline your daily tasks. Let's explore them!
Facilitates AI-driven conversations on social media.
Identifies essential KPIs for founders.
Enhances marketing performance with generative AI.
Generates automatic and organized transcripts.
Virtual assistant for meeting and task management.
Creates video documentation using AI.
We deeply appreciate your interest and accompaniment on this weekly journey through key updates from the Amazon universe.
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We look forward to reconnecting with you in the next edition!?