The iA Conversation with Surya Varatharajan, AI Founder

In the rapidly evolving world of artificial intelligence (AI), businesses are discovering new ways to leverage this technology to streamline processes and enhance their marketing efforts. So, in March 2024 I launched The iA Conversations - your intelligent assistant LinkedIn Lives with the objective to explore AI in Marketing and make it approachable for all.

And it's always a treat to learn from those who are at the forefront of this technology. I recently had a fantastic conversation with Surya Varatharajan, the brilliant mind behind Yosanie | AI LinkedIn Post Writer ??.

Zeroing in on LinkedIn Company Pages

Surya's brainchild, Yosanie, has a laser-focus on LinkedIn company pages rather than personal profiles. The reason? AI is a whiz at mimicking the corporate tone needed for company pages, while personal profiles require a more unique, human touch. By targeting company pages, Yosanie helps businesses keep their LinkedIn presence fresh and engaging, which is key to building trust with potential clients.

?

The Magic of AI-Assisted Content Creation

Yosanie's AI-powered content creation process is like having a genie in a bottle. The system gets to know your company, tone of voice, and target industries to whip up tailored LinkedIn posts. You'll receive content ideas through Google Calendar invites, which you can accept, or tweak as needed. Then, voila! The AI delivers the polished post straight to your inbox, ready for you to share with your LinkedIn audience.

?

Navigating the Impact on Marketing Agencies

As AI tools like Yosanie become more common, it's natural to wonder about the impact on marketing agencies. Surya reckons that soon, agencies offering highly customised, personalised services will continue to thrive. However, agencies that don't provide such specialised services might face some competition from AI companies that can deliver similar results at a lower cost.

?

Dipping Your Toes into AI

If you're new to the AI game, Surya suggests starting with ChatGPT, a free and user-friendly platform that lets you generate marketing copy, recode content, and explore various applications. He also shares a nifty tip for refining your AI-generated content: use the prompt "make it sharper" to create concise, detail-rich output without losing the good stuff.

?

The Crystal Ball of AI in Business

Gazing into the future, Surya predicts that more businesses will embrace AI tools to automate backend processes, crunch data, and supercharge their marketing efforts. He also foresees the rise of AI agents or intelligent assistants that can tackle tasks and generate tangible results on behalf of users.

?

Conclusion and next steps

As AI continues to reshape the marketing landscape, it's crucial for businesses to stay in the loop and open to the exciting possibilities this technology brings. By understanding the potential applications and impacts of AI, you can start weaving these tools into your own marketing strategy. Remember, the goal isn't to replace human creativity and critical thinking but rather to harness the power of AI to streamline processes and free up time for the big-picture stuff. So, let's dive into the age of AI together and make some marketing magic happen!

The iA Conversations happen on LinkedIn live every other Thursday at 1pm UK (8am Eastern and 2pm Central European time). Follow me on LinkedIn and ring the bell on my profile to stay in the loop.

My question to you: How are you using AI in your marketing right now? Pop your answer in the comments and let's learn from each other.

Celia Rizothanasi

Sparking your AI curiosity and igniting your marketing potential. ???????????????? - ??????'?? ???????????? ???? ?????? ?????? ???? ????!

P.S. Do you prefer to watch the live? Here it is: https://www.dhirubhai.net/video/live/urn:li:ugcPost:7176925736241381376/

02.04.2024