If I was Your PR Agency
POPPY JAKES PHOTOGRAPHY

If I was Your PR Agency

Hi there,

Happy Monday! How was your weekend, I am full of cold so it was a quiet one but super cosy despite another storm battering the coast here in Devon! You?

December might already feel like a whirlwind, but there’s still time to grab some fantastic PR opportunities and make a real impact before the year ends and I’m still chasing Santa to secure those last-minute festive wins.

Christmas Gift Guides

If you’ve missed out so far, don’t worry! There are still journalists and online platforms looking for last-minute features, including me with my YOMU editor hat on (but more on that later in the week). Think about:

  • Gift ideas for the super-organised or last-minute shoppers.
  • Products with a compelling backstory or unique angle (perfect for human-interest stories).
  • Stocking fillers, wellness products, or New Year essentials.

The key here is to act fast. Make sure you have high-quality images ready, a short description of your product, and a link to where it can be purchased. If You Are an Expert...

December isn’t just about products; it’s also a prime time for expert voices to shine. With the news cycle buzzing, journalists are actively seeking thought leaders to provide commentary, insights, and advice.

This morning, for example, I’ve already secured a slot for one of my clients to discuss AI innovations, going live tomorrow, and I’ve pitched two more as the experts they are. That’s the power of being ready, relevant, and positioned by your PR agency.

Here’s how you can maximise your chances this season:

  • Offer seasonal advice: Does your expertise tie into festive stress, end-of-year finances, wellness, or New Year planning?
  • Be proactive: Spot what’s trending and pitch your unique angle. Journalists love experts who can add real value.
  • Stay timely: Topics like tech, sustainability, and 2024 trends are particularly hot right now.

Being an expert isn’t just about what you know, it’s about how you position yourself, so let me know if you need help crafting a pitch that lands.

Meet the Press

A lot of my work is about build relationships with the media and this Thursday at 1pm GMT, I’m hosting Get Into The Press LIVE with the fabulous Samantha Brick. Samantha has years of experience working with top media outlets, and she’ll be sharing insider tips to help you land your dream features.

Why You Should Join:

  • This session is more than a masterclass, it’s a chance to meet my media contacts and see how the industry really works.
  • Build your own Little Black Book: Learn what it takes to create meaningful relationships with journalists and editors, relationships that last and work both ways.
  • For just £29, you’ll walk away with insights and tools to pitch with confidence and connect with the right people.
  • Plus, you’ll get Press Club membership for FREE this December, including two bonus calls to help you strategise and start building your media network.

If you’re ready to elevate your PR game, click here to book your spot or drop me a message to learn more.

Let’s Get Famous

Whether you’re wrapping up 2024 or gearing up for 2025, now is the perfect time to focus on visibility and seize every opportunity. If I were your PR agency, I’d ensure you’re on every radar, in every inbox, and at the top of every journalist’s must-feature list.

Have a fantastic week and let me know how I can help you get into the press!

Natalie

P.S. If you haven't already, be sure to grab chapter one of PR School at www.natalietrice.co.uk and get ready for the press performance of your life.

P.P.S Looking for good cold cures, send them my way, please.

Rebecca Cullen

Your Go-To Wonder Woman ??: Business Support, Events, and Entertainment – Making Life Easier, Experiences Memorable, and Providing Tailored Entertainment for Every Event

3 个月

What a gorgeous photo!

回复
Nathalie Pincham

? Visibility & Business Coach | Guiding Women Entrepreneurs from Behind-the-Scenes to Center Stage | ?? Advocate for Women's Success + Values-Driven Leadership

3 个月

Natalie Trice Thanks for sharing such valuable insights, and for making media visibility feel more accessible. For anyone considering leveling up their PR strategy, this sounds like a great way to start! This article is such a great reminder that preparation is key. Whether it's having high-quality visuals for your product or crafting an expert pitch that resonates, being ready and proactive makes all the difference. I’d add that positioning is also about aligning with what makes your expertise unique and presenting it with confidence. As someone who helps women entrepreneurs amplify their brilliance to connect with their perfect-fit audience, I know firsthand how transformative it is to show up with clarity and conviction.

回复
Poppy Jakes

Published, Multi Award Winning Brand Photography | Headshots | Events | Interior, wondering what to post, spending hours looking for images? Let me free up your time by creating for you a bank of bespoke images

3 个月

Glad to see they are still going strong Natalie

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