I work like a jazz musician: great music comes from great collaboration!

A few weeks ago I had the opportunity to give an interview about my company CREATIVE COMPANION. You can find the results of this talk in the September Issue of Discover Benelux in the section ‘Best of Dutch Design’.

[this is a repost from: blog.creative-companion.com]

Connecting business, people and technology

”We create synthesis within companies, rather than just building bridges between departments,” states Creative Companion owner Christof Zürn. “With this approach we take our clients’ businesses to the next level and help them to transform their organisation.”
As Creative Companion, Zürn works as a generalist, connecting business, people and technology with a focus on overall brand innovation, using design related tools like brand personality, customer insights, customer journey, persona development and action learning.
Zürn explains: “Many large companies consist of different departments, with highly skilled people working in silos. A lot of knowledge and data is available, yet it’s a challenge to effectively work together.” That’s where Creative Companion comes in. “As a facilitator we support companies in simplifying their business, helping them to merge quantitative and qualitative customer insights to innovate and transform the company into a design-centric organisation.”
Currently Creative Companion is working as interim UX-lead for De Rechtspraak, the dutch Judiciary, on a quality and innovation project about digital accessibility with a user-centered design approach. For The Netherland’s famed theme park De Efteling, Zürn developed and designed personas based on big data, qualitative research and brand values while earlier he trained the service design team at Bosch in Germany and helped to transform the marketing team of Vlisco from a company selling fabrics into an acclaimed design and client focused fashion brand.
“In these processes, it is key for us to work close together with our clients, instead of just for them. I work like a jazz musician: great music comes from great collaboration!”

www.creative-companion.com

Quote:
I work like a jazz musician: great music comes from great collaboration!  

Christof Zürn