The "I" Word
Rick Martinez
?? Creator of The 7 Day Book Writing Challenge?? ????♂? CrossFitter ?? Bestselling Author ???? Helping you write your book WICKED fast Start here????
Is not the “F” word.
Look the fact is the whole “influencer” thing isn’t super new (per se)…but it is super misunderstood.
You wanna know why it’s so impactful and effective vs. traditional marketing tactics?
It’s personal.
Deeply so.
At least the ones who get it right and by “the ones” they are not only the influencer but also the brand, meaning the ones hiring the influencer. YOU.
It's more than eyeballs and exposure...
It’s more than creating brand awareness…
It’s more than a vanity metric of “clicks” and “likes”...
It’s about all that PLUS connection, creating fans then raving fans and THEN, when they TRUST you as the solution, they buy.
Over & over again.
That, my friends, is what a true influencer marketer does and she should absolutely grasp, as should you, that it’s never about the single payment transaction for a post on their Insta…nah…it’s building real rapport via digital media and then getting your ideal client knowing liking and trusting you and your product/service potential in an authentic way.
Soon we’re announcing our very unique influencer program. Unique not because we have cooler pics and a bigger following but unique because we tap an audience that nearly every CBD and canna company should be tapping YESTERDAY.
The audience is…well…US.
Think about it. I’m part of the “US”.
Stay tuned.
If Netflix changed how we watch movies…
Then UN-Fluencer Protocol will change how we market to our buyers…
If you're curious, like really curious then stick with us here...I left a pic for you. Like and comment. Start...now. It's the green wave on digital steroids.
Your friend,
Rick
The cannabis brand influencer you never expected.
Senior Marketing & Brand Development Manager | Driven by content marketing designed to educate and motivate.
5 年Loyalty! That's what every company should want in a customer. And that is achieved when WE - US, keep it real!