I won't respond, so just don't....

After a couple of decades swimming through the vast oceans of the marketing world I have come to a couple of conclusions.

1. A.I, is great, and it's ignorant so it needs training.

2. Automated messaging and campaigns are fantastic, annoying, and will most likely get you ignored.

As marketers we see things differently. We see the marketing in everything we consume. Visually, audibly, and messaging we see and hear the marketing, we can't help it. Our partners may catch us giggling randomly, or saying things like "Ok, we see you" without any further explanation and often its from us catching some marketing.

What isn't ok, is how so many people in marketing are trying to connect with other people in marketing. You know what I'm talking about, the emails that start with "I know you are busy but I wanted to follow up on our email from the other day" or even the automatic messages when you accept a fellow professional request right here on this application.

What I find more often than not is that the same companies mass marketing to other marketing professionals don't know the business model, they aren't prepared to have an effective discussion resulting in wasted time for both parties. In these situations their automations aren't intuitive enough to know that the common tactics aren't likely to work. If they are running a volume play and only care to snag a few and I am getting lost in the pool of their automations, I suppose its probably serving them just fine. However there are better ways to segment these tactics, if you are reading this and aren't sure if your marketing team or your own set up is respectful and staying on the side of integrity I would put yourself in the recipients shoes and analyze how you feel about it.

Personal touch is still always going to serve you best, its amazing how many people contact me that have no idea we are a franchise and they want to talk to me about one location. When I ask what about the other 30 plus locations it always causes an interesting reaction. From your sales approach to your marketing approach to feed your sales people, do better about knowing your potential client and it will serve you better in the sales process and the longevity of the relationship. Unless of course, you are playing the volume game and are doing wonderful, in that case...keep up the great work!