I wish I had done that!

I am one who tends to shed a tear to just about anything that hints at emotion, when I watch TV or a Movie. When I see a great Advertising idea, or the really good singer that does not make the cut in a singing competition, or that golden buzzer moment on AGT, always finds me wiping my eyes to the embarrassment of those watching with me.

Enter the documentary series Chasing The Sun 2. Not only did I have a tear or two, but I found myself sobbing throughout the whole series. The emotions of fear, humility, humour, determination, and pride, just encapsulated me during the watching of this fabulous piece of work, and had me saying, that given the opportunity, "I wish I had done that!"

But then again, I don't know if I could have done it better. It's put together and edited masterfully, and the team has ended up with an astonishing piece of work. My heartfelt congratulations to Gareth Whittaker and your team.

To the rugby players, thank you for your humility and allowing the World to see that you are just normal people, with the same simple hopes and dreams as everyone else.

Having worked with the Springboks over many years, never have I seen our team show their vulnerability as they did in this series, and it takes a certain type of individual to draw that out in a person. Greg Lomas and your directorial team are just brilliant.

I think Rassie Erasmus is the ultimate master of getting people to look at themselves, before they judge others, and I am sure that he would have been right behind the camera, to make sure that we got to see humanity, through the eyes of these great men.

All of this got me thinking about what I do. I couldn't think of a better piece of work to show my Brand Clients what Branded Entertainment can do.

The Springbok emblem has caused much controversy over many years with many politicians having an attempt to kiss the Springboks goodbye from time to time, and perhaps for good reason, but through the wisdom of Rassie Erasmus, he answered the call to show the World that through honesty, determination and good old South African grit that we can break through barriers, by unconditionally owning our mistakes of the past, and in doing so, we begin to heal the deep and bitter wounds that will always be there, but on this trajectory should slowly numb in the years ahead.

No one would dare suggest that we discard the Springbok emblem now, because through our players, it now belongs to everyone.

Just take a moment to reflect on what our boys in green and gold have done, and let their example be used and studied by our new fresh faced Government. If only they too can display the same grit and determination of our Springboks, because if they do, they can save this country!

Brand Springbok, thanks to the tenacity of your team and staff, this series has embedded the love for Rugby in the hearts and minds of millions of South Africans, and has proven that one can transcend a simple game of rugby, and do what our politicians have failed to do over generations.

All Brands have the ability to transcend the norm, one needs only to be bold and brave to do so. You just need to look at a Brand like Red Bull, and watch how from a can of energy drink, have transcended traditional advertising norms, into one of the biggest entertainment platforms in the World, and they continue to grow and look for more entertainment properties that are Brand relevant.

Forget about your brand being a product on the shelf with a price sticker on it, and consider how you could bring your brand to life in a naturally fitting way through the power of entertainment.

After all, consumers consume far more entertainment, than food, drinks or lifestyle items. We have the whole world looking at some form of entertainment right now, on some or other platform.

Are you there?

It's time to think differently, and take a giant leap away from the norm.