I wanted to thank everyone for the feedback for my new retail book.

I wanted to share my exciting news with all my connections that I have on LinkedIn. I finally finished my new book: The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World. I am receiving feedback from people stating that it is not just for retail leaders however, it is being called a "Hybrid Crossover Business Manual" to assist most businesses with their pecuniary endeavors by increasing gross margin, maximizing per square foot revenue, and capturing additional market share. In addition, the manual covers how to drastically improve your talent acquisition results while bolstering your talent retention levels throughout your organization.

From inception to completion, the creative journey spanned seventeen months. It has been a labor of love and throughout the process, I have enjoyed the opportunity to download my thirty plus years within the retail sector into a "manual" to assist other retail leaders/executives with adjusting to the New Retail Ethos that is occurring.Throughout my retail career, I started to realize that I had developed a dynamic and proven blueprint that was successful in every retail store/district regardless of product mix, annual sales volume, or physical location.

I finally had an epiphany during the process of assisting yet another store/district with increasing top line sales, reducing expenses, maximizing ROI, improving net income, and creating positive customer and employee engagement.The proverbial light bulb went off. I realized that I was onto to something that was transformative and highly portable, yet extremely effective when implemented and executed properly. I developed a core structured system that encompasses a ten-pillar stratagem which have been applied to the following sectors: home improvement, department stores, books/media/music, pet retail & pet products, toys & games, apparel, jewelry, electronics, home goods, furniture, sporting goods, and multiple grocery stores all with the same stellar accomplishments.

I experienced a major advantage during my retail career, whereas, I worked for eight different retailers: The Home Depot, Lowes, Barnes & Noble, ShopKo, PetSmart, Toys R Us, Publix Supermarkets, and Festival Foods in multiple regions (southeast & Midwest) where I amassed a wealth of retail knowledge. These retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect.

They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a “virtuous cycle” a.k.a. a positive feedback loop. This translates into a magnetic and interactive shopping environment that is built upon solid foundations, devoted relationships, transparency, and an amalgamation of concrete values that truly serve your customers. This retail manual was created to assist any new or experienced retail leader (department manager up to the C-Suite executive) with acclimating to an experiential retail environment while supplementing and enhancing their existing retail acumen.

If you enjoy the book and found merit within, I would be HONORED AND GRATEFUL if you could please leave a positive review on Amazon to increase exposure and assist others with finding this retail/business manual. Thank you in advance for your time and consideration. I would love to hear your thoughts, perspective and feedback. Please send your feedback to: [email protected].

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