"I Wanted to Punch Andrew Wood in the Face!" - PGA Pro
Andrew Wood
World's Leading Expert on Golf, Resort, Real Estate & Destination Marketing. Author of over 60 books, Consultant, Professional Speaker and World Traveler
This is a true story, and I have heard it in some form or another many times, not just in the USA, the UK, and Canada.
?I just got off the phone with a PGA Professional who attended one of my marketing seminars about fifteen years ago. This instructor, let’s call him Rocky, was sitting in the audience while I, Andrew Wood, shared groundbreaking sales and marketing strategies with a room packed with 150 golf professionals.?Somewhere between me explaining how "free lessons don't pay the mortgage" and why most golf academies couldn't market their way out of a bunker, I apparently crossed the line, imagine.?
He reminded me of how I "humiliated" him in front of 150 other golf instructors by pointing out his complete lack of sales and marketing expertise.
Oops—sorry about that! ??
I'll let him tell the story from his perspective:
"You don’t understand, Andrew. During the first break, I wanted to knock you out. I was seething because you stood up there, asked me a couple of questions, and exposed everything I didn’t know about sales and marketing. I felt humiliated like everyone in the room was staring at me. My blood was boiling. You exposed how clueless I was about running my business, and I couldn’t take it. You don’t know how close I came. During the first break, I didn't care if you were a karate master; I wanted to walk right up and punch you in the face. My assistant literally had to drag me outside for a breather.
By lunchtime, I admitted to myself that what you were saying made perfect sense, but I still hated your guts.?
By mid-afternoon, I hated you less, and I had decided to rip off all your ideas, and prove I didn’t need you.
By late afternoon, I realized that copying your ideas would take way more work than I imagined. I mean, who has time??
By the end of the day, I decided to swallow my pride and join the Teaching Success Program that you were offering at the time.
领英推荐
Best Business Decision of My Life
It was the best decision I ever made for myself, my academy, and my family. Your strategies turned me from a struggling pro barely making ends meet into a six-figure success story—years before earning that kind of money, teaching in the golf industry was even a thing.
Andrew, your ideas gave me a blueprint to thrive in this business and helped me build a lifestyle I never thought possible. It’s great to see your creativity back in the golf industry again. Thank you!”
Blueprint for a $ 200,000-a-Year Teaching Business
If you’ve ever sat through one of my seminars, you know I don’t pull punches. I don’t sugarcoat the truth because I want my clients to succeed, not just feel good. If you can handle a little tough love, I can help you transform your golf business, just like I did for this pro—and hundreds, no thousands of others.
So, if you’re struggling to fill your lesson book, grow your academy, or sell more memberships, I might just be the punchable face you need to turn things around. Fair warning, though—by the end of the day, you’ll hate me less and thank me more.
Now, who’s next in line to throw the first punch? ??
I have partnered with Bobby Clampett to create the ultimate teaching, sales, and marketing success system. It's all online, so there is no "humiliation." Learn at your own pace; you’ll still enjoy amazing results—more students, more money, more respect!
PGA SHOW Special save $500 https://www.impactzonegolfinstructorcertification.com
I'll be at the show. Text me 352-266-2099 aw
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