I want to fundamentally transform the way you think about “marketing” your music and growing your career as an Artist or Musician in the Music busines

Modern Music Marketing is a simple yet sophisticated approach to building your music business and generating loyal super-fans who support you. It is about focusing on the C.O.R.E. (Connection, Overdelivery, Reciprocity, Elevate Engagement) and creating real relationships with people who connect with you, who literally engage, get behind, and want take the journey with you.

The Traditional Music Industry was - Labels, fully staffed Marketing Departments, Big Budgets, Facade, Image, and a certain disconnection from an artists fans and customers…

The Modern Music Industry is about, guess what… THE ARTISTS AND MUSICIANS!

It’s also about sharing the journey with your FANS!

The Modern Music Business is about Artist-Centric teams, attraction vs. promotion, authenticity and connection-rather than manufactured image and publicity stunts…

Modern Music Marketing is about Empowerment.

Empowerment for you the Modern Musician.

Empowerment for your audience and fans.

Empowerment of a grassroots born and raised musical culture.

Modern Music Marketing is about direct, meaningful connection and EXPERIENCE.

It’s not about Billboard charts, shady contracts, payola, and 6 figure radio campaigns.

The Modern Music Business is about the authentic branding of you, INC.

Modern Music Marketing is about integrated, measurable, Grassroots campaigns.

It’s not about complex, expensive, supply and distribution chains…

It’s about direct to fan communication and the community that YOU develop and build.

NOW is the Artists Revolution, and now you truly do hold the power that was just never before possible.

You can do it BETTER than a label or other gatekeeper could…

Do you believe that?

Who’s going to be a better steward of your career? Who cares more about your true connection with your fans and supporters? Who’s going to speak better for you than… YOU?

But can you tell me the reason for this?

75% of unsigned artists listed a major label record deal as their goal, according to a survey conducted by reverb-nation and digital music news…

75%!?

Whether or not you ever get signed or pursue that goal in the future... Understand this…

YOU ARE THE CEO of your Content Business!

You are the owner and CEO of Your Copyrights, yes, but even more importantly, of your Relationship Database.

Even if you ink a deal where you are giving up some portion of your Copyrights, exclusively or non-exclusively, understand that your greatest career asset is warehoused and held together by this thing you are now referring to as your Relationship Database.

While major labels clunky, inefficient systems of the old world may or may not have even collected the names of their customers; now many systems can archive all the relationships and contact data across your entire network in moments, accessible on your smartphone, and give you easy options to communicate in a variety of formats such as email, text message, and even direct mail.

This has changed the game for us as musicians because we literally do not need gatekeepers anymore.

In the Modern Music Industry the only requisite for a full time living doing what you were truly put here to do... Is a loyal Fan Base. How are you doing in the relationship development process with your fans and followers?

Have you been building your database actively and focusing on how you adding value to the lives of your fans?

Unfortunately, it’s all too often I have to shake an Artists perspective and worldview up a bit by reminding them that there are two sides of the coin.

No matter how advanced or efficient these wiz bang gadgets may get, the fundamental building blocks of your career come down to doing two things well... Creating great content that you love to make, and creating great connections-making loyal fans that love what, why, and how you do it.

You will be getting specific strategies to do this soon and you'll get better at using them over time, but recognize a foundational responsibility in your Content Business is the attraction, and the shared experience of your journey with your Fans!

But MODERN MUSIC MARKETING is ALSO about leveraging technology to take your career to the next level. It’s about automating systems and building processes that work FOR you. That allow you to be more personalized, more productive, and have more fun doing the things you enjoy most.

Building your Music Marketing System is a proven approach to getting out of overwhelm and fully focusing on the most important activities and areas of management to grow your career now.

When you build and leverage your platform and technology, as well as think differently than 95% of Artists online, you can show up like no one else. See and act on opportunities that no one else can see, and become more productive via sophisticated systems that let you focus more time on creating and connecting with your fans!

Your Music Marketing System is how you can put promotions that generate new fans and new sales ON AUTO-PILOT. Like actually. It’s how to deliver an engaging experience to develop fans for you, while also allowing you to FOCUS more intensively on the all-important aspects of connection, of learning each new tool, and implementing each strategy, one at a time.

It’s the priority, until you have it in place. It’s more important than your website or social media channels…

?

Your music marketing system is the CORE Engine for your career’s growth, and your lifestyle liberation. Rule #6 of the G.A.M.E. = We Always focus on the core. If you haven’t already learned the rules of the GAME, you will soon.

It is one of the 6 systems that culminate to build your Content Business Operating System. (Don’t worry about that for now, just focus on the engine of it for now, your Music Marketing System.)

Integrating the principles and skills you are starting to learn, building your music marketing system, following the 10 rules of the game, and embracing the mindsets behind these concepts, is how you can build your career and fan base better than a major label would, or could.

You can gain the greatest leverage when you start with your Music Marketing System, so that’s why we are starting here.

By now you should have downloaded and read Johnny’s Story, and hopefully even started on the manual itself…

Micro-Mission 1 is to respond with answers to the following questions:

Have you made any breakthroughs yet? Ran into any problems? How’s it coming over there?

Let me know how things are going… Feel free to send your responses in via DM or email

While I cannot guarantee a reply to everyone, I can assure you it will be read.

Hopefully i've begun to fundamentally transform the way you think about “marketing” your music and growing your career as an Artist or Musician in the Modern Music Business.

We’ll rendezvous back here tomorrow for Lesson 2.

P.S. If you want some help installing your Music Marketing System, you know, we do that too! Email us for a discount using the subject line MMS Discount - Lesson 1