I want to be a content writer; how should I start?

To begin, I’d like to quote the powerful words of Seth Godin: “Content that builds trust is human, personal, relevant, it isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust.”

I don’t believe there is any such thing as a secret to becoming a successful content writer. To raise brand awareness, you must provide relevant and interesting content. Delivering new, interesting, and informative information to your target audience will help you tap into their interests.

Allow me to take you on a tour of its journey if you follow these simple strategies:

? The ability to communicate your ideas

If you had to pick one quality that would make you a great marketer, it would be communication abilities. It’s the most important and initial step in figuring out whom your target market is and creating two-way communication with them.

As Alex Langer points out, “Effective communication helps to keep the team working on the right projects with the right attitude.”

Good communication initially has three goals: Explain, Action, and Motivate.

It needs to explain why we are changing numerically as well as emotionally. It must clarify what you want the audience to do differently — what action they should take and last, it must motivate them to take it.

To get a conversation started, here are some elements that I have tried and attempted:

1. Know whom you’re talking to and what you’re trying to say
2. Instead of telling them straight facts, studies, or just “how amazing it is,” try to show them [images, videos, testimonials]
3. Tell a terrific story that is as much about emotion as it is about data. Make use of both sides of your brain. Wherever workable, try to make it human. Concentrate on the people
4. Part of your strategy should be based on what makes “it” special, distinctive, and proprietary
5. Instead of business jargon or industrial jargon, strive to use real human interaction
6. Be authentic and genuine and finally, don’t be frightened to try new things

As the saying goes, a good communicator equals a good marketer.

• Storytelling

Let’s start with Seth Godin’s remarks on storytelling: “Marketing is no longer about the stuff that you make but about the stories you tell. "

“Storytelling is content marketing on fire,” as the cliché goes. It is one of the most powerful ways of persuasion, and we have known humans to excel at it since the dawn of time. It provides you with everything you’ll ever need to succeed with your brand, including the ability to draw attention, generate interest and engagement, encourage action, and make it memorable along the way.

I believe people tell stories to make sense of themselves and their surroundings, providing context and meaning to information that would otherwise be forgotten hours, minutes, or seconds later. They can be told in a variety of ways, including essays and case studies, as well as interesting films. Most significantly, they appeal to our emotions, which is why they belong in all aspects of marketing.

Implementing Simon Sinek’s “Golden Circle” strategy of answering three questions of why, how, and what is one way to approach storytelling. The key aspect, however, is to know the “why part.”

E.g.: Facebook isn’t popular because it’s just another social media site. It’s popular because it connects people. To explain “why” you’re doing what you’re doing, you’ll need to present a tale to your audience. This is where Content Marketing enters the picture.

• Content Marketing

?Content marketing comes into play when we need to reach a broader audience with our storytelling. Don’t you believe that content is king? If you do, you’ll appreciate the value of producing high-quality content that converts.

If you know how to tell a delightful story, you’ll be able to keep your audience’s attention until you give them the answer they’re looking for. Your job as a content marketer is to capture your audience’s interest, hold it for as long as possible, and then offer an action that “resolves” the plotline, whether that action is making an appointment or purchasing a pair of shoes. Your goal is to persuade your audience to believe in your story and to believe that the resolution you’re selling is also the conclusion they’re looking for.

In the fast-paced and competitive world nowadays, online companies need to develop better and more recent means of attracting people to their websites, keeping and converting visitors, and of improving page ranks on their websites. The marketing of content is an instrument that can help you reach these goals.

The content marketing strategy is not only cost-effective but is also a major digital marketing arm. If you observe, you take it away everywhere — social media, ads, emails, blogs, search engines, etc. It’s an art of storytelling.

After all, what is a brand? What are the products? What are your services? Let’s pretend I’m doing what you’re doing. I can make anything I want, and I can do it as well as your company. So, why is it that your business is thriving and mine is not? Because you leave an imprint on the world, you tell a story…