I think 90% of the "agency gurus" do more harm than good.
They fill beginners heads with a bunch of nonsense.
Pollute the airwaves.
There are some great ones too.
We have quite a few of the 10% great ones in this community. By design.
But most of what passes as "agency wisdom" is pure horseshit.
/rant.
PS
The bullshit and fuckery is pretty easy to spot.
"Scale from $0 to $10k" + pictures of cars/houses/jewelry/etc
1-to-1 cold outreach + booked appointments
+ made to sound overly easy to get started and deliver.
If you run a digital marketing agency…
…get a copy of my book: https://amzn.to/2XbKcPl