I started using these 4 AI Martech tools and it changed everything.

Question for Marketing Ops Professionals: What tasks do you consistently use AI tools for that go beyond the usual email improvements and data analysis? Perhaps writing workflows, drafting sophisticated emails, or other advanced uses?

With the rapid influx of new AI tools, it can feel overwhelming and time-consuming to explore each one. Many promise significant improvements, but often, the effort to integrate them outweighs the potential benefits. So, I decided to dive deeper and find practical uses that truly fit into my daily workflow.

Here are some specific processes I've embedded into my routine that might help you too:

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One of the sophisticated tools I rely on is Amplemarket, particularly for its LinkedIn enrichment features. Amplemarket helps me tailor marketing campaigns by providing enriched data on prospects, such as their company size, industry, and recent activities. As a freelancer, this saves me significant time in personalizing outreach messages. For my clients, it has led to a noticeable increase in ROI. Instead of investing heavily in PPC, we use Amplemarket's data-driven strategies to personalize our outreach, resulting in higher engagement and conversion rates. https://grow.amplemarket.com/about_ample

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Understanding market trends and competitor strategies is crucial for any marketing ops professional. Perplexity AI assists me by providing in-depth analysis and insights. By inputting specific queries about market trends or competitor activities, I receive comprehensive reports that help shape our strategic decisions. This level of detailed analysis was previously time-consuming but is now streamlined and more effective with AI. https://www.perplexity.ai/

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Creating engaging social media content regularly can be challenging. Jasper AI helps automate this process by generating posts based on specific themes or upcoming events. I provide the tool with key points or a rough idea, and it generates creative and compelling posts ready for scheduling. This has significantly reduced the time spent on content creation while maintaining high engagement levels. https://www.jasper.ai/

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Handling large volumes of qualitative data, such as user feedback, can be overwhelming. I use custom GPT models trained on my specific needs to sift through this data and extract valuable insights.

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Synthesia allows me to create personalized video content at scale. By inputting text scripts and selecting avatars, I can produce professional-looking videos tailored to specific audiences without needing a full production team. This tool is especially useful for creating personalized video messages for email campaigns, social media, and customer support tutorials, enhancing engagement and personalization. https://app.synthesia.io/

These are just a few examples of how I’ve integrated AI into my daily workflow. Each tool brings a unique benefit, from saving time to enhancing the quality of our outputs.

Got any tips of your own for AI tools I must check to make my life easier? Share them in the comments!

Let’s get nerdy about Marketing AI together! ???