"I spent hours crafting the perfect keynote talk, and then when I pitched it to the decision makers, they turned me down flat."
Question from a subscriber: "I spent hours crafting the perfect keynote talk at a conference alot of my clients go to, and then when I pitched it to the decision makers, they turned me down flat."
That is because you treated them like they work for you.
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Take these actions TODAY:
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Conferences are an opportunity to expand your circle of influence. It's hard to speak at the big ones because the people who pick the speakers are risk averse. Many of them don't even accept pitches and will only invite the speakers they trust. Understand why. If the speaker tanks, the attendees complain and/or won't come back next year, and the conference director gets fired. They could even get sued. It's a bit like trying to pick the next pop star to sign to a record label.
It's the same thing with reporters - stop treating them like they are there to serve you. If a reporter quotes a bad source, they can face legal issues and loss of reputation , the latter of which is their lifeblood. Take the time to understand their beat before you pitch a reporter a story and ask yourself, "How can I make this person's next article a brilliant success."
Understand them before you pitch - just like you would take the time to do for a client.
It's the same thing every time, folks - it has to be about them not you.
THEM NOT YOU
them not you
ThEm NoT yOu
Ustedes no vosotros (en espanol)
Yeah?
Yaaaaah.
BOOM - there you go, today's marketing tip for ya!
-Sara G
Today's prayer is for all the children in the world. Is there a special child in your heart? Then I hope you'll join me in this prayer, my brothers and sisters.
Sunday prayer:
O Blessed and loving Savior Jesus Christ Who at Nazareth didst reveal the beauty of perfect childhood, and in the days of Thy Ministry didst call the little ones unto Thee and bless them, look upon the children of this Church and Nation, and grant that in homes and schools sanctified by Thy Presence and devoted to Thy glory, they may grow up in the love and in the fear of Thee, and in the knowledge of the true Faith, through the grace of the indwelling Spirit, Who with Thee and the Almighty Father liveth and reigneth, one God for ever and ever.
-Prayers in the Presence by F.W. Drake
If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link?or via?Zelle to?[email protected].
-Sara G
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Sources
F. W. Drake, (1925). Prayers in the Presence. Longmans, Green and Co.
Disclaimers
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