"I spent $1k and didn't get any leads."

Question from a subscriber: "I spent $1k on marketing and got zero leads. Should I stop marketing?"

Weeeeeell...

You should not necessarily stop marketing, but you should press the "pause" button until you figure out why it failed.

Here are three possible reasons, ranking from most to least likely:

#1 Did not listen to the buyer

Lack of relevance to the buyer is the #1 reason you fail at marketing. If you guessed what your prospect wanted to hear about, you did not listen well enough.

Tactics for increasing relevance are described in this blog.

#2 Too unfocused

The scope of work was probably too broad.

For the reason described in #1, you're way better off forgetting about trying to be all things to everyone. But usually marketing people won't tell you that (because they want to sell you more "stuff.)

#3 Failure to articulate how you can help, in a meaningful way

Most people in the world do not understand what a financial plan is. They think it is just a boring printout or a set of graphs.

Make a video, send them a survey, send them a PDF sample plan - make it come to life. When it is time to present your solution, make it so clear that there is no way they could possibly fail to grasp it.

Yeah?

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Yaaaaaah.

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BOOM - and there's today's marketing tip for 'ya!

-Sara G

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Got a marketing question that is stumping you? Send it to me and I'll respond in my Daily.

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