"I spend 15 hours a week on Social Media" - she said.
Stephanie Fiteni
Online Coach since 2014 | Marketing Consultant | Fractional CMO | Passionate about SEO & Content Strategies, Online Business, Organic Lead Gen and Conversion | Ex-coder | Writer | Speaker | Agency Co-founder
"I've become a slave to it, I feel resentful - but as soon as I stop, my website traffic goes back to zero"
How much time do you spend creating social media posts and sharing them? No matter what your answer is - I can tell you it's likely too much.
A lot of coaches, consultants and service providers spend a lot of time on social.
Yet many get very little return.
HERE ARE 4 THINGS YOU CAN START DOING TODAY
to make your social media time pay you back in the short term and the long term...
#1 CREATE CORE CONTENT
In order to be known and respected as a specialist, you need to create your weekly core content. This is a blog post, video, or podcast that offers REAL value to your audience.
This core content should be optimised to RANK IN SEARCH ENGINES so that you can build free organic traffic to your website and content over time. THIS WILL ALLOW YOU TO SLOW DOWN ON SOCIAL OVER TIME.
#2 REPURPOSE TO GET CLIENTS NOW
Repurpose your long term content to get clients from it now. By repurposing your core content into snippets that people can digest on social such as quotes messages and engaging posts to start a conversation.
It's an acquired art but it's easy once you know how.
#3 AUTOMATE
Automate as much of the process as possible....
and BTW Hootsuite and Buffer and other social media schedulers are not automation tools! Use tools that remove you from the equation, not tools that become yet another rabbit-hole.
Because every time you log in to a new tool you don't step out of it until you've satisfied your perfection-seeking standards.
#4 CONVERT
If a blog post or social media post is not built to convert it's a waste of time and space.
The main goal of your content should be to catch people's attention and send them to your website
You don't own social media.
You want people to...
join your email list
join your LinkedIn group
follow your blog
book that free call
Never forget that although as a coach, consultant or course creator you're here to teach and help others, your free content is a marketing tool and if it doesn't convert your audience into paying customers, you don't have a business, you have a hobby.