I Solve Your 30-Second Problem

If you are any form of communicator (salesperson, marketer, presenter, trainer, parent, networker, newscaster, author...), you have a 30-second problem.

If you don't win attention right away by being brief, clear, and compelling with your audience, you lose. You only have a few seconds to break through the noise.

Why? It's brain science.

The human brain is seeking the WIIFM (What's In It For Me) in every communication transaction. If you're succinct, relevant, and interesting you earn attention. You earn the right to say more.

If not, you lose your opportunity.

Your moment of truth is about half a minute. Sometimes less (definitely less for a website home page). So you need a focused message, and you have to get to the point. You need to use Memory Darts*, not excessive verbiage.

You may have the most wonderful thing to share, but if it's wrapped in a message that is vague or confusing, your ROI is...zero.

My mission: to help you win, with words that work.

I have helped countless individuals, teams, and companies succeed in the 30-second battle through my Clarity consulting and training.

Let's win together: https://www.stevewoodruff.com/

*Memory Darts are explained in my book Clarity Wins (available on Amazon).