I will setup and manage Google Ads Adwords PPC campaign.

How to create a Google Ads.....?

Creating a Google Ads campaign involves several steps. Here's a step-by-step guide on how to create one:

Step 1: Set up your Google Ads Account

1. Sign in to Google Ads:"Start now" if you don't have an account or "Sign in" if you already have one.Follow the prompts to set up your account by providing basic information such as billing details, business information, and payment methods.

Step 2: Choose Your Campaign Type

1. Once you're signed in, click on the "Campaigns" tab on the left sidebar.
2. Click the "+" button and select "New Campaign."
3. Choose your campaign goal based on your business objectives:Sales: Drive sales on your website or app.Leads: Collect leads (email signups, contact forms, etc.).Website traffic: Drive visitors to your website.Product and brand consideration: Encourage interest in your products or services.Brand awareness and reach: Increase visibility of your promotion: Promote your mobile app.

Step 3: Select a Campaign Type

Choose the type of campaign that aligns with your marketing objectives:

• Search Campaign: Ads show up in Google search results when someone searches for your keywords.
• Display Campaign: Ads appear on websites, apps, and YouTube (on Google's Display Network).
• Video Campaign: Ads show on YouTube and across the Google Display Network.
• Shopping Campaign: Promotes physical products with a product listing ad on Google.
• App Campaign: Promotes your app across Google platforms.

Step 4: Define Your Campaign Settings

1. Campaign Name: Give your campaign a name so you can easily track it.
2. Location: Select the geographic area you want your ads to target (specific countries, regions, or cities).
3. Language: Choose the language(s) your customers speak.
4. Bidding: Decide how you want to pay for clicks or impressions:Manual CPC: You control how much you pay : Google automatically sets bids to get as many conversions as possible. Google will optimize for conversions based on your target cost per ROAS: Google optimizes for return on ad spend based on your target ROAS.

Step 5: Define Your Budget and Bidding

1. Daily Budget: Set the average amount you're willing to spend per day on the campaign.
2. Bidding Strategy: Choose from automated bidding options (like Target CPA or Maximize Conversions) or manual CPC if you want more control over bids.

Step 6: Create Your Ad Groups

1. Ad Groups: These are sets of ads that share similar themes or keywords. For example, if you're advertising shoes, you might have one ad group for "running shoes" and another for "formal shoes."
2. Keywords: Choose relevant keywords for your ad group that potential customers might search for. You can use the Google Keyword Planner tool to find keywords.

Step 7: Create Your Ads

1. Headline: Write catchy headlines (up to 3). Each headline should be 30 characters or fewer.
2. Description: Write compelling descriptions of your product or service (up to 90 characters).
3. Final URL: Enter the URL of the landing page where users will be directed after clicking the ad.
4. Path:
5. Ad Extensions: Use ad extensions like:Sitelink Extensions: Add extra links to other pages on your Extensions: Add a phone number to the ad.Location Extensions: Show your business address.

Step 8: Review and Launch

1. Review all of your campaign settings, ad groups, keywords, and ads.
2. Once everything looks good, click "Publish" or "Save and Continue".
3. Google will review your ads to ensure they meet their guidelines. Once approved, your ads will start running.

Step 9: Monitor and Optimize Your Campaign

1. Track Performance: Use Google Ads' built-in analytics tools to track the performance of your ads.
2. Make Adjustments: Based on performance, adjust your bidding, keywords, ad copy, and targeting to optimize your campaign.
3. Use A/B Testing: Test different versions of your ads to see which ones perform best.

Tips for Success:

• Focus on Quality Score: Google rewards ads that are relevant and well-targeted, so make sure your ads and keywords match closely.
• Optimize Your Landing Pages: Ensure your landing pages are relevant and provide a good user experience.
• Use Negative Keywords: Filter out irrelevant traffic by adding negative keywords.

By following these steps, you'll be able to create an effective Google Ads campaign tailored to your business goals.

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