I Selected My Target Market. Now What?

Navigation Point:??

Attracting?Audience?

Would you care to take?a short stroll through the Amazon jungle? Perhaps?a brief dip in Niagara Falls??

This is what it feels like when you decide to serve “anyone and everyone”?rather than focus on a target market.???

Listen up:?There is a difference between?specializing?in a particular sub-section of the human race, and?only serving?them, shutting out all others.?When I started my business, and marketing experts would try to explain “target market” and “ideal client”, I just didn’t get it. I thought they were telling me I could NOT serve anyone outside my chosen section of people. This isn’t the case and I learned this much later.?

I can’t help but think about the?Pretty Woman?scene?where she?(dressed as a hooker)?is trying to shop for clothes at an upscale boutique but the snooty women there make her feel grossly unwelcome. (The redemption scene later on is worth the whole movie.)?

Large corporations use sophisticated marketing tactics to show you who their ideal clients are?without?making?others?feel?that they will be refused service. What they do is subtle yet effective. The customers for Cadillac and those for Subaru are distinctly different. They both sell cars yet don’t feel a need to see each other as competitors because their target audiences are so different.?Your business, regardless of size, can follow suit.?

With great marketing, your ideal clients will self-identify because of your brand, services, price, and message.?

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