I was a Sari, the new project for Indian women

YALEA?

always on the side of women, wherever they may be

I was a Sari, the new project for Indian women

The all-female De Rigo house brand, which combines the cause of women globally with virtuous projects dedicated to their empowerment, takes the field with a new initiative.

Longarone, 19 April 2022 – Yalea, the fourth brand in the De Rigo portfolio, is increasingly at the forefront to support projects that encourage the growth, affirmation and independence of women, all over the world.

?In addition to offering sunglasses and prescription styles designed to enhance the personality and face shape of each and every woman, Yalea actively promotes the contemporary female universe by supporting women’s freedom of choice, fostering their talent and rewarding their personal beauty. A mission that the De Rigo brand incorporates into all of its activities, not just those dedicated to its customers, but also those aimed at opticians.?

I was a Sari is just the latest in order of time. An ethical entrepreneurial reality that Yalea has chosen to support and promote the world over. Starting with the recovery and re-use of traditional Indian women's clothing, I was a Sari has created a line of unique, handcrafted and exquisite accessories. A programme which has translated into an authentic employment opportunity for more than 85 Indian women and which combines artisanal training with real independence.

?Yalea has chosen to purchase the pochette bags made by I was a Sari as gifts for its own customers and opticians throughout the world, offering concrete assistance for the empowerment of Indian women.

?An important project, which joins the recent collaboration with the international organisation Women for Women, in support of Nigerian women. Yalea’s support has in fact allowed for the inclusion of 100 marginalised women from the Plateau - one of the poorest regions in Nigeria - in the ‘Stronger Women, Stronger Nations’ training programme.

?About Yalea

The De Rigo Group house brand Yalea is an all-female brand of sunglasses and frames designed and produced with women in mind. With its timeless elegance and femininity, the brand seeks to inspire all women by promoting a new freedom of expression and independence from fashions. Yalea combines aesthetic and ethical values with glasses that frame the face without hiding it. The brand’s styles set out to celebrate special women. They are a tribute to women of different backgrounds, cultures, ages and eras who are not necessarily famous but who, in different countries and fields, have stood out owing to their life choices, commitment and achievements.

Website: www.yaleaeyewear.com

Facebook: YaleaEyewear

Instagram: @yaleaeyewear

?About De Rigo

De Rigo is a world leader in the design, production and distribution of premium-quality prescription eyewear frames and sunglasses. The Group is one of the leading players in the eyewear industry thanks to retail chains General Optica (Spain), Mais Optica (Portugal), Opmar Optik (Turkey) and affiliate Boots Opticians (UK). Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the Group's products are distributed in approximately 80 countries, mainly in Europe, Asia and the Americas, through 18 companies and over 100 independent distributors. The Group now serves all of the world’s most important markets with its brands, Lozza, Police, Sting and Yalea, and licences Aramis, Blumarine, Chopard, Diff Eyewear, Escada, Fila, Furla, Gap, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Tous, Trussardi, TUMI, Victor Hugo and Zadig&Voltaire. www.derigo.com

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