An I-PRAC member who leads by example wins every time.....

There's a leader in you

You're already differentiating your short-term rental brand with I-PRAC accreditation; but have you thought about how you can leverage this to differentiate yourself as a host and business owner?? A report by McKinsey & Company reveals that 71% of consumers expect companies to deliver personalised interactions, and 76% get frustrated when this doesn't happen.? For your STR business, this has to come from you. So, while you're communicating the benefits of I-PRAC accreditation across your business platforms, ask yourself if you're doing the same 'as a person' (ie, a professional STR operator) too.? Doing this successfully will not only add another layer to your brand, it will position you as a leader in the industry, who's committed to educating others. This means, massive wins where your conversion rate is concerned.?

Since sharing I-PRAC's new 19-step guide with you, we're noticing heaps of impressive progress from the I-PRAC community.? However, today's real-life Trust Tale is based on an I-PRAC member, who joined us just over a year ago, and has since made strides in their space.? Amari Villa (based in Greece) is run by the brilliant Dina and Harshad Harania.??These hosts have wasted no time in leveraging the benefits of I-PRAC accreditation. In fact, their direct bookings' website had the quickest makeover we've ever seen from an I-PRAC member! Dina and Harshad have always been proactive with their trust marketing, too. They make the most of having access to?our Managing Director?Neely as an I-PRAC member, and often email her for quick advice about content ideas. (And make note, they action the advice almost instantly!).? But Dina and Harshad's efforts as I-PRAC members hasn't stopped there. The business owners are natural ambassadors of I-PRAC and frequently educate their community of other STR operators about the benefits of becoming I-PRAC accredited.? As a result, Dina and Harshad are beginning to position themselves as authority figures in their space.? Now, you might be wondering: What does this have to do with more bookings?? But you see, when you continuously share educational and thought-provoking content as an STR entrepreneur, people notice.?

They look up to you. They trust you. They're more likely to remember you. And if they're ever looking for a short-term rental in your area (which many of them will at some point) you can sure-bet that they'll contact you first.?We're noticing this with Amari Villa already - and with all the additional marketing and email campaigns Dina and Harshad?send out, they absolutely deserve it.?

This is a true lesson in going the extra mile and not just positioning yourself as an I-PRAC member, but as a leader in the industry.?

Become a thought leader in the industry

As an I-PRAC member, you already have an incredible amount of content at your disposal, which will help position you as a leader in the short-term rental industry.? You can repurpose the content in the Members' Guide when educating others about trust marketing, there is a mountain of research and data in our Trust Trilogy series - and these exclusive emails also arm you with lots of tips and strategies. (Which again, you're free to repurpose).? Remember, we're also keen to add to our growing community of I-PRAC Ambassadors, so you can get rewarded for all the thought leadership content you share and successfully convert from. The team?is currently working on some new resources for our Ambassadors, so now is the best time to enquire about applying to become one.? We're going to be completely honest with you: There's an obvious benefit to the I-PRAC community as a whole when we collectively share educational content about trust marketing. However, for you, as an individual, it 100% means more eyeballs on your brand, more credibility and an even better professional reputation.? As Dina and Harshad are continuing to prove, this will?result in more conversions for you - and the chance of growing an STR business, that'll thrive in the long-term.?