I bought 1 BILLION programmatic ads so you don't have to
$1.1 TRILLION dollars spent on digital advertising
1 BILLION ad impressions, paid for on my own credit card
1 MILLION clicks from said campaign
ZERO conversions.
The click rates were the same every hour of every day (hint: bots programmed to click at a certain rate)
Even at 1 cent CPMs, most programmatic ads are not worth it. If you must buy programmatic ads, at least have proper analytics (like FouAnalytics) to help you monitor and manage your campaigns more closely, optimize towards humans and away from fraud.
Furthermore, reviewing campaigns from other advertisers we see that clicks arriving on the landing page from utm_source=programmatic are mostly orange (declared bots) and dark red (bad bots). If you look closely, you might see the small slivers of dark blue (humans) which range from 1% - 4%. Only 1 - 4% of the clicks from programmatic are from humans.
More screenshots and examples from FouAnalytics: https://www.dhirubhai.net/today/author/augustinefou
Product leader and entrepreneur
10 个月Maybe the bots just didn’t like what you were selling Dr. Augustine Fou
Programmatic Advertising Expert ||E-com Consultant||Social Media Consultant||Internet Marketing Expert||Minimalist||Inquisitive||Problem solver
2 年Could be a case of conversion not set up in the account???
Group Director at INNOCEAN Worldwide Canada
2 年This is basically the equivalent as me going to the Dollar Store and then complaining that none of the 25 cent diamond rings that I bought are real.
Dernier droit - Last Stretch
2 年Repeat after me :"I will not waste my company's money on crap that don't work"
Tech Leader ?? Digital Transformation - AI - Cybersecurity?? Growth & Exit Strategist ?? M&A ?? Startups ?? Former Co-Founder @ hpG and STI Internet (both exited) ?? CEO - CIO - CTO - CMO ?? Nexialist ?? Polymath ?? SDG
2 年Bravo Augustine Fou!! Keep on preaching it. Ad fraud, fueled by all kinds of bots, must come to an end.