"I now have a brand that I am super proud of"

Vicky Barrett was starting her own company after years of working for others when she came to InnerVisions ID Branding Consultancy. 

She was struggling with her new business name, Professio, which though was very clever (it means profession in Latin) was not resonating with her target market, tradespeople. 

Vicky booked a naming call, we talked about the language they would use and what really mattered to them... and by the end of the session we had her new business name: Time is Money Bookkeeping. 

Thrilled, Vicky went to register her domains and get her social media handles before booking her One Day Brand Workshop. In just one day we documented and established her company vision and mission core brand values, brand personality and voice, before moving to the design work in the afternoon. 

The typefaces and colours were chosen to give a professional but easy to understand, friendly and approachable and the 'clock' in her logo, cleverly separates out for her social media icon, with the first three letters also spelling out the initials of her company (tim = time is money).

The strapline gave her brand the perfect finishing touch of humour. 

Vicky was thrilled with the final result. 

"Where do I begin...Sapna at InnerVisions ID is just amazing. She understood me, my business and my target customer from the word go. I was struggling despite slowly getting my business off the ground I just was not happy to promote it. 

Sapna came up with an awesome name which just shouted out in relation to my niche, and don't even get me started on the branding! 

WOW! How she does it I don't know but I now have a brand that I am super proud of and has given me the confidence to show it to all the world. 

I really can't thank Sapna enough and to top it all she made it such fun to do, thank you, thank you, thank you!"

If you want a company name and/or brand that makes you excited to get more visible and get your message out there - book an appointment with us and let's see what we can do.