“I Need to Talk to My Spouse” Is NOT an Objection
Zach Brown ??
High-Ticket Sales Recruiter for Businesses & Agencies | 700+ Hires | No fee for reps | DM for info
There’s a dangerous idea floating around in high-ticket sales.
One that gooroos teach as if it’s gospel.
And if you’ve spent any time in sales training circles, you’ve probably heard it before:
?? “I need to talk to my spouse” is just an objection. Handle it.”
But let’s be real for a second.
Trying to close someone right after they tell you they want to consult their spouse…
?? Is playing with FIRE. ??
Why This Is a Problem
Someone wanting to talk to their spouse before handing over $15,000 of their hard-earned money— usually not even TEN MINUTES after getting a ridiculous and highly manipulative "price drop"— is NOT an objection.
? Nor does it need to be "handled."
Because if you ask me, the REAL objection we need to talk about is this:
Why Are Sales Trainers Teaching That Healthy Communication in Marriage Is a Bad Idea?
That seeking wisdom and agreement with their spouse (?? of whom they are one flesh – Genesis 2:24 ) is somehow LESS important than making a rushed decision because "hesitation is for losers who will never make it in life.”
A fool thinks urgency trumps unity.
But What About…?
There’s always pushback when I bring this up, so let’s address some of the common responses.
?? "Some people don’t need spousal approval."
? True. Not everyone consults their spouse before making big decisions. That’s THEIR choice.
? BUT for those who DO wish to do so, pushing them to rush a $15,000 decision by themselves isn’t just bad sales—it’s bad ethics.
?? "What if 'I need to talk to my spouse' is just a smoke screen?"
? Sure, sometimes that’s the case. Not every buyer is serious.
But that does NOT mean marriage should be disrespected by default.
And if they don’t even want your program to begin with, why are we pushing so hard to sell it to them?
Is it possible that maybe, just maybe, they aren't a good fit?
? If someone is serious about buying, they should be encouraged to make a real, united decision— not manipulated into a quick one just so we can "1 call close."
?? "The Bible doesn’t prohibit urgency-based sales."
? Urgency itself isn’t wrong.
? But attempting to create DIVISION in a marriage for a sale is.
If unity in marriage is sacrificed for a sale, that’s a line NO ethical salesperson should DARE cross.
God’s Word is Clear:
"What therefore God hath joined together, let not man put asunder." — Mark 10:9
?? Translation: Don’t mess with what God has ordained.
The Real Objection Isn’t the Spouse—It’s the Sales Trainer.
If your sales pitch undermines a marriage’s ability to make wise, unified decisions,
YOU, Mr. Gooroo, are the real objection—not the spouse.
Let’s raise the bar in sales.
Let's stop creating objections just to "handle" them.
And let’s start selling in a way that respects buyers AND their relationships.
What do you think? Is high-ticket sales too obsessed with closing at all costs?
Drop your thoughts in the comments. ??
"The Fear of Pain Makes King's of Men" || Outbound Sales Trainer || Quality Assurance Manager || SDR
19 分钟前I put the issue not on the trainers or managers, but the buisness organization as a whole. Mostly, on the C-Suite for creating the environment that encourages reps to take a more transactional approach. In a world where numbers/performance dictates if you’ll be on the the unemployment line. Far to many reps have to go against what feels right to ensure they won’t be on a Pip tomorrow. So now you bring in a brand new group of SDR/Setters/Closers and tell them they need to ramp in 30days and depending on the industry 2 weeks. The trainer/manager has to now help them get numbers on the board as fast as possible. From what I’ve seen the fastest method is volume and a transactional energy, especially when it comes to setters. Just my thoughts, but I truly wish trainers/managers had the time to teach and develop sales rep the right way from the beginning without the pressure of performance.
Business Loan Broker | Passive Income Business Consultant | High Ticket Closer | Trusted Advisor | Problem Solver
2 天前But Zach, you don't want to get a PIF and the client get a divorce?? Ethics are almost dead in sales. It's all about chasing the dollar and not actually helping people. It's a joke
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4 天前I love that you come at sales with ethics. Too many sales closers are transactional and dont have the humanity
Founder at Blackwood Enterprises
1 周Great perspective, Zack! I’ve never taught my sales team to disregard spousal approval—there should always be follow-up questions and a genuine effort to understand where the prospect is coming from. Pushing someone to make a high-ticket decision without their spouse, when they clearly value that input, isn’t just bad sales—it’s bad ethics. Really appreciate this take! Definitely not a one-size-fits-all situation.