“I need to shop around for ANOTHER developer before I can even think about the copy…”

How important is it to create/revamp your website copy and customer journey ... or sales page and email funnel for a program ... now or next month or in six months?

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You tell me.

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In the last couple weeks, I’ve talked to a few business owners who are “waiting” for their designer or developer to send them a website design they like … but the designs aren’t quite hitting the mark.

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So they might say something like …

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“I can’t invest in copywriting until the developer gets the website design (or sales page) right…”

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“I need to shop around for ANOTHER developer before I can even think about the copy…”

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“I hired the five-star ‘Prestigious Agency’ up on Park Ave. to turn up the heat on our new website (or launch). Thousands and thousands of dollars spent, and the supposed-to-be-sparkling site (or sales page) design is forgettable. The CEO (or you, if you’re the CEO) isn’t happy with my decision and she wants the website fixed. Now.”

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I mean, it all comes down to urgency.

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What is it costing you, if you DON’T have the volume of leads coming through?

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Is it an extra $5K to $20K or more a month that you’re NOT seeing in your bank account?

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Is it the stress of knowing that you’ve got the solution your clients need, but they’re not finding you (and inside going to your less-talented competitor)?

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This is really about your comfort level.

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If your site or sales page ISN’T bringing in the leads and customers you’d like, then waiting for a developer to send you another round of lackluster designs might not be your best option right now.

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The truth is, you should be investing in copywriting FIRST ... or AT THE SAME TIME ... as your website or sales page design.

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If you’re not, you may just be procrastinating.

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Before starting my own business, I worked in a media and marketing organization for 10 years. We usually started with messaging and design at the same time, since they do complement each other.

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However, if we weren’t sure where to start, we always started with the messaging and copy first.

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When you’ve got finished copy for your website or sales page, it’s very easy to customize it later to a design by adding a headline or removing a section or adding a page in the drop-down menu.

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Messaging and writing copy can definitely be time-consuming and a “where the heck do I start” kind of situation.

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That’s why I offer high-impact, done-FOR-you copywriting, but the good news is, an investment in one of my packages is a very reasonable, mid-four-figure investment … which is a steal if you consider how much that Prestigious Agency on Park Ave. will cost you …

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But here’s one more piece to the puzzle before I share my offer with you …

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You need to know what journey your customers need to take in order to book that strategy call or enroll in your program.

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A website or sales oage“design” doesn’t necessarily take that into account.

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You need to reverse-engineer back through the questions and objections your prospect has when they land on your site or sales page.

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What do you need to provide them with so they stay on the site or sales page and journey through your guided tour, as your copy acts as that friendly and knowledgeable salesperson who’s on 24/7.

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Start with your messaging and what your almost-client needs to know BEFORE you ask for a fourth and fifth homepage (or sales page) design.

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So I have two offers for entrepreneurs who know they have a "messaging problem" ... with their website, sales pages and email funnels ... and who know that this "messaging problem" is standing between them and mega brand awareness and an extra $5K to $20K or more a month. (And ... for biz owners who can't quite pinpoint how to "fix" it themselves.)

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The first offer is Website Copy Alchemy, where you receive website copy, a 12-email welcome indoctrination series and a fully designed lead magnet.

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The second offer is Stress-Free, Done-for-You Launch (if you're launching a new course or program), so you receive copy for: your opt-in/thank you landing page, long-form sales page, 17-email sales funnel and six longer-form organic social media posts

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In these high-touch, done-for-you packages, I do the following:

1) audit your current messaging to identify and fix any gaps in how you present your services to your ideal clients so they say yes faster;

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2) create the belief-shifting copy based on proven persuasion frameworks so that when prospects reach out to you they're pretty much sold;

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and 3) deliver your package in an easy-to-load format so that you can optimize your website, sales page or emails immediately.

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To be a good candidate to increase your income with this done-for-you package, you'll need to be:

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A. pretty clear on your niche and how you help your clients

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B. willing to change up the copy on your site/opage/emails quickly, rather than letting it languish in the Google Doc

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C. be ready to close leads when they come your way, fast and furious.

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Email me at [email protected] if you think either of these offers are for you … whether you want more brand awareness, leads or sales, and if you want messaging that speaks directly to your buyers.