I Miss That Diwali & You?
Richa Tiwari
Founder at Richa Content Services| Helping Founders & Coaches Build Businesses with Strategic LinkedIn Content|Coach for Aspiring Content Writers & Personal Branding on LinkedIn|LinkedIn Top Voice | Content Creator
As this year is going to end in two months, and we are ready to celebrate one of the biggest festivals of India called "Diwali "despite being of any religion or culture, people of India from every religion and every corner celebrate Diwali wholeheartedly.
Diwali is one of my favorite festivals, which I enjoy the most because of all the brightness and positivity it brings. Every festival has a historical or religious origin, some are connected to seasonal changes, but one reason that is most important is that it brings people from all walks of life together and provides a" sense of belonging" for religious, social, and geographic groups. Festivals are truly great because of this core characteristic.
Humans are social animals who enjoy interacting with others. Festivals are a wonderful way to bring people together, but as time passes, there is no longer the same zeal to celebrate festivals people now no longer look up to anyone for anything.
Back then, festivals used to mean a holiday from school, a chance to celebrate, buy new clothes and toys, and catch up with friends and family. Our parents would be saving money for Diwali to buy some new stuff for the house. There was a certain purity associated with the way we celebrated all those festivities back then. It was more inclusive, enabling even those with limited resources to participate and enjoy the celebrations.
The advent of globalization and a thriving economy, like everything else, has an impact on the way we celebrate our festivals today.?
Here are a few factors that, in my opinion, are affecting the authenticity of festivals:-
Everything is so effortlessly accessible.
Remember those days when we used to wait for festivals to get those new pairs of clothes? Yes, the excitement for those clothes was above everything that used to bring us ultimate delight, just as the thrill for buying new crackers was beyond anything that brought us ultimate bliss during Diwali (one weak before Diwali to show off to our friends ).
Those small moments were not so small back then; it was a luxury because we had to wait so long for it, but today we buy clothes probably every month and don't consider it a luxury; it's now our need, and the digitalization has to make it so easy for us to do everything we want; moreover, the value of things is degrading as human desire continues to rise.
Festivals have evolved into a time to show off your wealth.
We, humans, love to flaunt everything especially now in the times of social media I don't think there's anything wrong with that; it's your right to buy and spend on goods because you've worked hard for them, but it shouldn't be confined to that. We should share things for our satisfaction rather than to impress others. Except for your closest friends, how many people are truly delighted for you when they see your accomplishments? We share our accomplishments to make others envious of us because we know that they will be envious of our accomplishments. The person who is viewing your story from the other end will also share a story to brag about you, and so on.
As we become increasingly "private," festival celebrations have become more self-centered.
Festivals have become increasingly self-centered, straying from tradition. It's all about instant gratification these days. We have lost interest in the small things that used to make us joyful.
Being a private person is admirable, but it should not be overemphasized. People now believe that if they will be called private people, they will be considered very high class. It is ironic that people nowadays do not talk to people around them but instead search for people online to connect with.
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More money equals more happiness?
The focus has turned to money these days. Happiness and money are equal. So you'll need more money to be happier in that way we need to work harder to earn more money. People working at festivals and focusing on their careers rather than spending time with their families are not uncommon nowadays. This transition is unwanted because we will forget the reason for all these festivities at some time in the future.
Excessive hype of being a conscious citizen
We have made an inordinate amount of noise about being responsible as an individual in recent years, for example, not playing with colors on Holi, not eating our favorite foods during festivals, and not lighting fireworks on Diwali.
It's important to be responsible and consistent in these areas, but doing it once a year will not damage your dignity as a responsible person or your figure by eating those sweets. Everything can be done within a limit as this is a celebration where you are not required to compromise your desires.
These are a few factors that I believe have influenced our festivals; nevertheless, this does not mean that I am exceptional; rather, we as a community must improve in these areas to maintain the charm of our festivals. We love everything about digitization, and we love connecting with people on social media, but there must be a balance of everything. After 2020, the globe has switched dramatically to digital usage, and in the future years, we will see everything turning virtual, which excites me. However, we must not lose our authenticity; our country must be a fantastic amalgamation of tradition and modernity, as that is our core.
We Indians love to celebrate, we love to connect with people, we love dressing up, we love dancing to loud music, and we love to eat delicious Indian meals, so this is what defines us as Indians, and we should not be ashamed of it because it is who we are. Take pride in your culture and festivals, but remember that anything can be done within a limit.
On that note may these last two months of the year be the most fruitful months for you and may this DIWALI brings a lot of brightness, prosperity, and happiness to your lives.
I hope that after reading this article you will try to make a difference, not for anyone else but yourself. Enjoy getting dressed up a little more, decorating your home corners, trying to make that one rangoli no matter how bad you are at it, enjoy those extra bites of Kaju katli, and of course post some great pictures on social media wearing apparent ethnic with those fairy lights and diyas.
Thanku for reading from #RTwritingroom .