I was Making Money, but I'm Not Happy with the Business.

A few months ago, I came across a story in our community that resonated deeply with me.

Kelly had built a successful online course business focusing on parenting with hundreds of members, generating consistent revenue.

But despite its success, she felt a deep sense of misalignment.

She wasn’t passionate about it, and after her mom’s passing from cancer, she gained clarity on what truly mattered.

She made the tough decision to close the membership to focus on a new passion: helping post-natal mums struggling to lose weight.

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Have you ever felt this way?

Like your business, though successful, doesn’t align with what you truly want to do?

If you’re feeling stuck or misaligned with your business, know that you’re not alone.

Many successful entrepreneurs, including myself, have faced similar challenges.

Over the last nine years, I’ve identified five fundamentals to creating a business that not only thrives but also aligns with your true passions.

I’ll share three crucial steps that have helped many entrepreneurs realign their businesses and achieve deeper satisfaction and success.

Imagine waking up every day excited about your work because it aligns perfectly with your passion.

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Imagine you’re an artist of your business, designing it to fit your life and passions perfectly.

Example, when Kelly realized her parenting course business wasn’t fulfilling, she envisioned a business that truly resonated with her values and passions.

This clarity came from dreaming about what a perfect business would look like for her, digging deep from her past experience, and she found one that align so much -- helping post-natal mums to slim down.

Take time to reflect on what your perfect business looks like.

Write down how it serves you and fits into your life.

Don’t worry about specifics yet.

Focus on the feeling and lifestyle you want it to create.

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Visualization is important, but action brings clarity.

You must start somewhere, even if the path isn’t crystal clear.

After university, I knew a corporate job wasn’t for me.

I resigned after surviving for 10 years in a corporate job, I became a speaker and a coach and eventually found my way to creating my own online coaching business.

None of this would have happened if I hadn’t taken that first step.

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Treat your first business like a practice run.

Business is a series of experiments.

By trying different things, you learn what works and what doesn’t.

When I created our signature program, Marketing Mastery, it was born out of numerous experiments and insights gained from helping others launch and grow their business.

It wasn’t a direct path but rather a series of trial and error that led to our success.*

You can start experimenting with different ideas and approaches in your business.

Track what works and what doesn’t.

Focus more on the strategies that yield positive results and be willing to pivot from those that don’t.

By dreaming about your perfect business, taking action to bring clarity, and experimenting with different ideas, you can realign your business with your true passions.

These steps will not only help you create a business that thrives but also one that brings you joy and fulfillment.

KC