I Make $2.6M/Year as a Coloring Book Artist
Sarah Renae Clark is a coloring book artist and YouTuber who makes $2.6M per year from her business. Her primary product is the Color Cube, which helps artists choose colors.
I sat down with Sarah to discuss her revenue sources, her distribution strategy, her views on AI, and her plans for the future -- including a brand new, unannounced product.
Check out the full interview on YouTube (embedded below), or keep reading for highlights from our conversation.
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How the Business Began
Sarah Renae Clark started her business by selling coloring books through an eCommerce store. She noticed that her affiliates were driving lots of sales through YouTube -- so she decided to make YouTube videos herself.
In 2020, Sarah started posting to YouTube -- and her business took off!
From Free Products to Paid
One of Sarah's early downloadable products was a $5 PDF showing color palettes. This sold so well that she released an interactive version for the iPad for $30.
Breakout Success: The Color Cube
Sarah's revenue skyrocketed in 2022, when she launched the Color Cube -- a physical product that helps artists choose colors. She made $50K in sales in the first two days, and soon began earning $200K per month from the product!
Advertising and Sponsorships
Unlike many YouTubers, advertising is a very small fraction of Sarah's business. Here is the breakdown of her total revenue vs. YouTube's Adsense payments:
Sarah's Success Playbook
Overall, Sarah Renae Clark's success can be credited to engaging content paired with a product development strategy that integrates feedback from her customers.
Congrats to Sarah on her success, and look out for more business breakdowns in my email newsletter, MoneyMakers --> https://www.moneymakers.co/
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7 个月Great interview - Fantastic Guest. It shows passion and extreame quality with a dash of commercialisation equals huge sucess. Well done Sarah
Strategic Leader | Media Executive | Product Obsessive | Ex-Meta
8 个月You did it! Congrats Pete Cashmore. Look forward to tuning in.
Entrepreneur Coach at Campus Millionaires Club Corporation with MBA expertise
8 个月Pete Cashmore, WHAT DO YOU KNOW? CreativeStudio for Business KNOW OUR COMMUNITY AND LEARN ABOUT MASS TRAFFIC BLUEPRINT free https://community.maihubeconomy.com/Q3au95odTtfFLJ6zVeIv
Photographer and Writer at SteveGarfield.com
8 个月Congratulations on the launch. This was a great story and very interesting, especially the part about her husband was in the video business and she decided to get into video later on. LOL At first I thought this was a pretty long video, but it was packed with super interesting content, and your guest was very entertaining. Thanks!
Graphic designer versatile con una passione per l'arte e la comunicazione visiva per soluzioni strategiche e creative personalizzate.
8 个月Sarah's story Is very amazing.Sarah too cool. ??An inspiration! I would like also use my creativity in a unconventional way. I'm curios to ready/ watch about the next topic of this newsletter.????