I Made A Grown Man Cry on Christmas Eve
Donnie Bryant
Financial Copywriter & Messaging Consultant | Attract More Dream Prospects & Convert Them into Clients Faster
Your prospects are WAY too comfortable.
Part of your job is to wake them up... help them come to grips with the truth... and take the appropriate action.
Sometimes it requires confrontation.
(Because it can be difficult, slow, and downright ineffective to try to "teach" people into taking decisive action.)
Now, you don't have to make anyone cry. But your words will often need to nudge people a little to make them uncomfortable enough to make a different decision.
This video was originally livestreamed in a private Facebook group. It's a few years old, but the insights are gold.
Happy holidays to you and your family!
B2B SaaS & Tech Copywriter | Triggering Results With Compelling Copy for Financial, Healthcare and Insurance Industries
2 个月What a powerful reminder that comfort often leads to inaction! As copywriters and marketers, it’s our job to challenge comfort zones by connecting on a deeper, emotional level. Your story shows how insight and empathy inspires meaningful action. Thanks for sharing this and happy holidays! ????????
QuickBooks Online ProAdvisor | I help business owners save time and frustration by organizing their books so they can clearly see how to increase profits and grow the business.
2 个月Thanks for sharing.