A very popular question indeed. Especially because once you've taken the important step to elevate your brand to start showing up like the thrilling human that you are, you want to know exactly where to use your brand-new (pun intended) library of photos. Just so you know, we do talk about this when we plan your day, however, this is such a popular topic that I wanted to get you started with these fifteen solid suggestions of where to use your pictures to maximize your marketing and personal branding presence.?
- Profile pictures: Since this is the first picture that people see on your social media profiles, it is so important to pick one that truly captures your personality and style.
- Cover photos: A cover photo is the large image that appears at the top of your social network profiles. Use this space to showcase the products and services offered by your business, or you could use it to describe the goals and ideals of your brand.
- Blogs and articles: Using personal branding photos when you operate a blog can help you establish credibility and gain the audience's trust.
- Social media posts: Whether you're publishing updates about your business, industry news, or personal thoughts, a personal branding photo may help you stand out in crowded feeds and build a relationship with your followers.
- Email marketing campaigns: To add a personal touch and boost the likelihood that your emails will be opened and read, personal branding photos could also be utilized in email marketing campaigns. Add, one, or two, or make a collage, we love seeing photos!
- Collateral materials: Flyers, brochures, and other promotional items may include personal branding images to make your business seem more approachable and personable.
- Website: Visitors to your website may feel closer to your business and its founders if you include a personal branding photo.
- Business cards: Your business cards can become more memorable and may help you stand out from the competition if you include a personal branding photograph on them.
- Presentations: One issue a lot of my clients ran into is not having enough relevant photos to add to their presentations, and it was solved when they had a personalized library of personal branding photos to use in presentations because it helps you connect with your audience and make your content a lot more relatable.
- Online courses: Integrating personal branding images might help you create credibility and develop trust with your students if you provide online courses or webinars.
- Press releases: Your business could become more newsworthy and you can gain more media coverage by including a personal branding photo in press releases, that way you make it easy for news outlets to not have to hunt down images when they want to publish them. Always remember to add photo credit though :)
- Sponsorship proposals: To help potential sponsors understand who you are and what your company, brand, or business is all about, you might include personal branding images in your sponsorship bids.
- Landing pages: Having personal branding photos displayed on the landing pages of your offer helps people connect with you and remember you and your business, and makes them more likely to sign up for the offer you are promoting.
- Advertising campaigns: Personal branding photos can be used in advertising campaigns to give your business a more personal and approachable feel.
- LinkedIn posts and articles. Including personal branding photos in your LinkedIn articles just makes sense. That’s one of the reasons why you took the pictures in the first place, to put a face to the name and to promote your personal brand. So write away and share the pictures, it makes LinkedIn a more beautiful place!
In conclusion, it is crucial to incorporate personal branding images everywhere you exist online to help you build a consistent, unified online presence that effectively represents your brand. Additionally, it helps you to interact with them on a more personal level, which is great for fostering loyalty and trust. Therefore, it makes sense to invest in professional personal branding images that appropriately reflect your brand and its values.
About Flor Blake Photography:
Flor Blake is a celebrity, commercial, and personal branding photographer, with a style consisting of creative, bold, and dynamic imagery. Flor knows everybody is gorgeous and is on a mission to help you connect and embrace your inner badass to conquer YOUR WORLD. She has made striking portraits of Michelle Obama, Gloria Estefan, Octavia Spencer, Gloria Steinem, Rigoberta Menchú Tum, Misty Copeland, and many more beautiful faces. Some of her clients include Shane Company, The Wall Street Journal, Planned Parenthood of the Rockie Mountains, 5280 Magazine, the City of Denver, New York Women in Film and Television, The Trust for Public Land, and Kroger. Flor’s work has been seen in Forbes, The Wall Street Journal, Buzzfeed, The Photographic Journal, 5280 Magazine, El Nuevo Día, The Denver Post, ColoradoBiz Magazine, and more.?
She is a contagious ambassador for self-love, confidence, diversity & inclusion, and she wants you to celebrate your existence at every age and every weight because you’re always worthy. Flor travels around the world to give her clients the best Personal Branding Photoshoot Experience they'll ever have. After Flor’s photoshoot experience, clients have gotten promotions, increased engagement in social media, booked more speaking engagements, made more money, and transformed the way they see themselves when they understood how beautiful, powerful, and photogenic they've always been! She's based in Colorado and Puerto Rico where she lives with her wife Ileanexis and their three plants.
