I looked in the mirror....did not like what I said!

Table of Contents

Webclass Ad | Atiba's Musings | Book I’m Currently Reading | Dinner With Friends | Community Spotlight | YouTube News Reaction

Atiba’s Musings ??

( A Warrior’s Understanding )

Book I’m Currently Reading ??

I’ve been reading Tribal Leadership for a while now, and I’m honestly surprised by how much it’s resonated with me. Here’s why it’s been so impactful:

• Why it’s valuable: The book takes a deep dive into how group culture shapes performance, and it’s been eye-opening to see the connection between leadership and the stages of a tribe. This is particularly relevant to the work I do with Content Coach Social—building strong teams and communities is everything, and this book gives me a better lens for how to do that effectively.
• Key takeaway so far: “Tribes are not about titles, they are about relationships and shared values.” This quote really hit home for me because it’s a reminder that leadership isn’t about power—it’s about connection. It’s about creating a culture where people feel aligned and motivated, and that’s exactly what I aim to do with every community I build.
• How it’s shaping my work: One of the core ideas I’m already applying is understanding the "tribal stage" of the teams and communities I work with. Whether it’s my clients or my own team, knowing where they stand allows me to engage and lead more effectively. It’s helping me refine how I communicate and create content that speaks to the values and needs of the group.

Have you read Tribal Leadership? Drop me a message—I’d love to hear your thoughts. If not, what’s currently on your reading list?

Dinner With Friends???

Picture this: a magical night in Atlanta, Georgia on December 7 (Saturday) at 7 PM—where powerful stories unfold, real connections happen, and those “aha!” moments hit you like a lightning bolt. This isn’t just another dinner. It’s a chance to surround yourself with people who get you—who challenge you, inspire you, and push you to grow.

Every Dinner With Friends has been incredible, but this one? We're turning up the energy and creating something truly unforgettable.

If you're ready to share stories that matter, meet people who truly get it, and maybe even find the answers to those big questions you've been sitting with? Then I’d love for you to join us!

Deets here! ??

Community Spotlight ?

When Keenan Shaw walked into my very first public Dinner with Friends event in San Diego, I’d heard of him but hadn’t really gotten to know him yet. Sure, I knew about his impressive roles at DigitalMarketer and The Scalable Company, plus his work with major brands. Keenan immediately lit up the room with his warmth and genuine willingness to connect, share, and help everyone he met. He's a skilled marketer who truly understands revenue and marketing operations—and it’s seriously impressive.

I saw just how deeply Keenan invests in others—not just in the moment, but long after. Over time, I’ve heard from others about how their connection with Keenan has grown, how he continues to support and teach them. It’s clear he leaves a lasting impact. Honestly, Keenan is just one of those genuinely great people to know, and I’m truly grateful he came to that Dinner with Friends.

Right now, he’s the Growth Partner for Silicon Valley Lending and Performance Coach University.

YouTube News Reaction ????

Creator Economy Insider with Roberto Blake

Title: Sponsored YouTube is the BEST Opportunity for Creators

Major Point 1: YouTube as a Platform

• Subpoint: YouTube allows for creativity and community building.

Belief Type: Commonly Held Belief

Speaker's Opinion: The speaker supports this belief, highlighting YouTube as a place where creators can express their passions and connect with like-minded individuals.

• Subpoint: YouTube can be a financially beneficial decision.

Belief Type: Commonly Held Belief

Speaker's Opinion: The speaker agrees with this belief, suggesting that YouTube offers financial opportunities for successful creators.

Major Point 2: Effort and Persistence

• Subpoint: The speaker had to upload over 800 videos to reach 100,000 subscribers.

Belief Type: Uncommon Belief

Speaker's Opinion: The speaker acknowledges the significant effort required and presents personal success as evidence that persistence pays off.

• Subpoint: Proof that passion leads to success.

Belief Type: Uncommon Belief/New Tactic

Speaker's Opinion: The speaker emphasizes the importance of passion, claiming it as a key driving force behind their success.

You might find the summary of effort and persistence, specifically the need to upload a large volume of content, as an excellent focus for your reaction video. This can be framed as an uncommon belief or a unique approach within the context of growing a YouTube channel.