I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation. - Bo Bennett
Scott D. Clary
I'm the founder & host of Success Story (#1 Entrepreneur Podcast - 50m+ downloads) and I write a weekly email to 321,000 people.
The quickest way to have a negative impact on your culture and revenue is when these two revenue drivers stop working together.
Sales AND Marketing.
The worst bad habit I see in businesses are siloed business units.
Sales and marketing need to start working together.
These are the top FOUR reasons why you need to get your revenue leaders talking right NOW.
Why do you need sales and marketing aligned and talking?
1. Marketing and sales deliver on a unified front. No more confusion about who you are, what you stand for and what your product and service can do. Customer experience optimized.
2. Marketing teams know what customers care about. Sales teams speak with customers everyday, marketers don't. Imagine if marketers knew exactly what the customers thought about your products.... now imagine if they didn't. Unfortunately the latter actually happens!
3. Customers have a smoother journey. All fronts are unified, each stage of the sales funnel is optimized and aligned across the entire revenue centre.
4. Marketing and sales are speaking the same language. What does success look like? Gone are the days of marketing throwing over MQL's and blaming sales when deals don't close.
Align, focus on shared results and ??????!
The Philippines Recruitment Company - ? HD & LV Mechanic ? Welder ? Metal Fabricator ? Fitter ? CNC Machinist ? Engineers ? Agriculture Worker ? Plant Operator ? Truck Driver ? Driller ? Linesman ? Riggers and Dogging
5 å¹´Interesting write up you got here, Scott!
Data Monetization, Strategy, Sales and Product expert. Experienced Entrepreneur/Advisor.
5 å¹´Yes good points and surprising how many firms separate these functions.
Artist/Painter at Hamilton Studio
5 å¹´Very true about having unified fronts with collaboration without manipulation.
Assurance Auditor at PwC Acceleration Center Manila
5 å¹´"Teamwork is mandatory, not optional."
《å¦å„’å¦å‡ºå¥½è¿æ°”》作者ISBN: 9789670980089ã€‚æˆ‘æ•™ä½ ç”¨å„’å®¶ç§˜æœ¯è§£å†³äº‹ä¸šä¸ŽèŒåœºé—®é¢˜ã€‚
5 å¹´That's true. And building team cohesion is never easy.