I learnt more from loss than life

There comes a moment in life when clarity cuts through our self-imposed pretensions, and we see the constants—those people and values that truly matter. Loss is a stark teacher; it unveils life’s binary nature, stripping away illusions of endless choice that modern life cultivates. Just as we cycle through streaming options until we find what we want, our dependency on digital convenience fuels trends like the Meta AR glasses. As humans in the age of social media and information, we always like to have the perception of a ton of choices.

Behavior drives adoption and adoption drives trends. These are just patterns in the world that we have forgotten how to observe and articulate.

In our quest to make our lives seem better, we all have what we call a perspective. It could be that you are doing something great or noble, you are working towards a cause or you are trying to make lives better or you are about to change the world one sketch at a time. Yet, often, we’re simply justifying our existence, craving stability only to later yearn for the excitement of change. This cycle is familiar to anyone transitioning between corporate roles and entrepreneurship.

This isn’t a dark post—it’s about clarity, letting go of fake perceptions of success, and finding genuine fulfillment

Every step of my existence in the last 2 decades, i have grown only when i was extremely uncomfortable. We need to embrace this in our lives if we need to grow. Not towards a career or not towards wealth or success, but towards freedom of time. That is the ultimate quest in today's age, is to do whatever you want without thinking or a consequence. Of course in my case, i am not completely unhinged, but i like having the feeling of being unhinged. This motivates me in my quest to design, figure out new business models, revenue models, offers and frankly speaking even our positioning. I never want to stop working but i would love to have the notion of being unhinged and the feeling that i can just pack my bags and take off somewhere without thinking twice.

Tradition is not some age old superstition

In the 14 days that i had to mourn my dads passing recently, i religious dove deep into the rituals and final rites without my usual " I had to be in the studio everyday " notion. Each day when i walked out into the cold misty mornings as early as 6 am dripping in cold water ( i understand now why you are always told to dry up as soon as possible) and sitting for hours performing the traditional ways of paying respects and learning about the journey in the afterlife, i realized that every step of this process is extremely symbolic. There is such a wealth of detail in the old traditions that it dawned on me why we as Indians are so literal. The usage of primitive shapes like the rectangle, triangle, circle, ellipse and the square are so clearly used in the exact nature of functionality that its hardly superstitious

Purpose is more relevant than pride

I have always believed that i could hide my grief behind more work, but this time it was not so. I felt extremely guilty that i couldn't devote more time with my dad, nothing is enough. While my friends and family consoled me that i had done more than enough, deep down i knew my grief stemmed mostly from my failures of spending quality time with him. Quality time where we could talk about anything or being there with him where he did not feel alone even though he lived right next door. Naturally i started comparing this to the time i spent with so many at work ( Clients, vendors, employees, employees as friends, friends as employees, prospects, pretentious and insecure ones ) that i entertained and nurtured even. This was extremely hard as i had to contend with the fact that i gave this time that i should have spent with my close ones to others who did not value it.

What was the point of chasing after people who were insecure around you or the prospects and clients who did not understand or value what you were doing.

Its all about positioning

Why chase after people who have no idea, value, interest or admiration for what you do. Again the central theme here is time. Time is a luxury we do not have and we should never squander that. This is what has led me to figure out a clear positioning strategy for what i need to do and in turn what my studio will work on and the vision that i want to build for the next 5 years. People who know me well, know that this is a regular thing every year that i do and its never failed me yet.

Time is a luxury we can’t afford to waste.

This realization has led me to refine my focus and positioning for the future. Those who know me recognize this annual reflection, but this time, it’s more definitive. I’m committed to building a future aligned with my vision, unburdened by the need to justify my direction to anyone

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