I know you’re all very disappointed

Media statistic of the week

“ChatGPT is cutting non-English languages out of the AI revolution ,” reads the headline of Paresh Dave ’s article for Wired.?

Here are some of the associated stats Dave included in his piece:

• Although about one in five U.S. residents speak another language at home, “the dominance of English in global commerce is real.”
• 15 research papers published showing AI systems are good at translating other languages into English but struggle to rewrite English into other languages—especially ones using non-Latin scripts .
• At a Congressional hearing last month, CEO of ChatGPT and its creator Sam Altman said he hoped to partner with governments to acquire data sets to bolster ChatGPT’s language skills and broaden its benefits—especially since OpenAI is based in California and About 44% of Californians speak a language other than English

Similarly, Grace Browne points out for Wired that artificial intelligence “continues to be fed racist and sexist training materials and then distributed around the world.”

This could prove a bigger problem than previously imagined, considering Amanda Hoover and Samantha Spengler wrote for Wired that some autistic people find AI chatbots helpful for rehearsing communication skills. It should be noted the exact outcomes of AI use for therapeutic reasons is largely unknown.

This past week in the media industry

A quick update on (HBO) Max

Warner Bros. Discovery’s rebrand of its streaming platform HBO Max to simply “Max” has officially gone through.

Lauren Forristal writes for TechCrunch, users now have “access to 35,000 hours of content—more than double the amount that HBO Max offered.”

Meanwhile, Armando Tinoco reports for Deadline that the social media manager at NBCUniversal’s Peacock tweeted a joke about an R-rated name change:

“I know you’re all very disappointed, but I will *not* be dropping the first half of my name any time soon ??”

In response, Entertainment Weekly wrote, “What happened to fun…”

In other (HBO) Max news, Lauren Forristal also reports for TechCrunch that Warner Bros. Discovery announced its streaming business will turn a profit in 2023 . Congratulations, Warner Bros. Discovery.

Twitter takes a hit

Aisha Counts and Tom Maloney of Bloomberg News write Musk recently admitted Twitter is worth less than half of what he paid for it, but Kara Swisher says even 33% is “Still too high. The only thing that will save this is if it becomes a meme stock.”

Sure enough, Decca Muldowney of The Daily Beast reports new research from the Center For Countering Digital Hate (CCDH) shows Twitter is failing to remove 99% of hate speech posted by Twitter Blue users . I guess that $8 buys them the right to bigotry.?

Muldowney’s request for comment from Twitter was met with the Musk-standard poop emoji.

A few more

• Jane Bradley tells the story for The New York Times of a Financial Times reporter who had the scoop on a star columnist’s unwanted sexual advances , but her editor killed it.
• Peter Adams reports for Marketing Dive that Smoothie King is releasing a romance novel written with ChatGPT .
• For Vanity Fair, Maureen Ryan writes about the toxic culture behind the TV show Lost .

• Jasmine Sheena writes for Marketing Brew that North Face is sticking by their ad featuring a drag queen despite backlash
• Meanwhile, Helen Reid writes about the pitfalls of “rainbow capitalism ” and Target’s backpedaling for Reuters.
• Axios Local, the nationwide network of free, local newsletters, slows its expansion after missing revenue goals, Mark Stenberg reports for Adweek.
• The dairy industry’s Wood Milk campaign featuring Aubrey Plaza is getting heat from the Physicians Committee for being unlawful , Megan Poinski writes for Marketing Dive.

From the Muck Rack team

We’re thrilled to announce we’re partnering with Press Gazette , one of the world’s leading sources of industry information covering the news, media and publishing sectors. Muck Rack and Press Gazette will collaborate on content and campaigns to drive insights serving journalist communities across the U.S. and UK. Head over to our blog to read the details.

And in case you missed it, be sure to check out our webinar recap about how communication pros are approaching AI . Muck Rack’s senior director of communications and community, Linda Zebian , discussed Muck Rack’s first-ever State of AI in PR report with some of the leading industry voices:

• Sarah Evans , founder and CEO of Sevans PR
• Dan Patterson , tech reporter and generative AI columnist at ZDNet
• Dr. Donna Davis , director of strategic communication master's program and Oregon Reality Lab at the University of Oregon